Research On The Dissemination Of Red Culture With Wulanmuqi As The Media

Under the background of economic globalization,the political,economic and cultural ties among countries in the world are closer,and China is faced with both economic development opportunities and political and cultural challenges.Red culture,as the representative of China’s advanced culture and the core connotation of socialist core values,is the spiritual pillar that inspires the Chinese nation to work hard and stand in the world’s national forest.With China entering a new era of socialist development with Chinese characteristics,the promotion and dissemination of red culture is becoming more and more important for building a strong socialist culture country with Chinese characteristics.General Secretary Xi Jinping has repeatedly stressed the need to strengthen "cultural self-confidence" and promote the development of red culture under the conditions of economic globalization,which will play a guiding and guiding role in our new journey of building a modern socialist power.As a literary and art group,Wulanmuqi is the representative of the red culture with regional characteristics in Inner Mongolia and an important medium for spreading the red art and culture.It displays the charm of red culture in the form of literature and art,which not only meets the spiritual and cultural needs of the people of all ethnic groups in Inner Mongolia Autonomous Region,but also plays an important role in promoting national unity and progress and building a spiritual home shared by all ethnic groups.It still has important reference significance for the spread and promotion of red culture in the new situation.So,how can we recognize the role of Wulanmuqi in the social production of red culture? How does Wulanmuqi translate the political discourse of red culture into the mass discourse in daily life? In the face of the above problems,this study takes the media as a clue,re-integrates the development history and communication effect of Wulanmuqi in many literatures,and puts Wulanmuqi in the specific social and historical context to explore its media utility as a producer and disseminator of red culture.It is found that Wulanmuqi internalizes the red culture into an artistic language loved by the masses through cultural processing of six art forms,and spreads the culture through various communication ways,so as to realize the media function of shaping the model of the times,strengthening cultural communication,promoting national unity and stabilizing the frontier society.