Research On Visual Representation And Application Of Dynamic Illustration

Under the premise of continuous development of technical means,the transformation of communication media and the demand of different levels of public aesthetics have prompted designers to seek more innovative visual expressions.As a new type of information dissemination carrier,dynamic illustration,with its diversified expression forms,personalized visual language and emotional expression characteristics,presents a different visual effect from previous illustration art.It can not only meet people’s requirements for quick access to information in a relaxed atmosphere,but also reduce the cost of information dissemination at the same time.Therefore,dynamic illustration has been more and more widely used in various fields and has a very broad market prospect.However,due to the long-term pattern of imitating foreign dynamic illustration works,the domestic dynamic illustration has shown the phenomenon of dynamic generalization and lack of creativity in the visual expression.This paper mainly focuses on the visual expression and design application of dynamic illustration.Based on the basic theories of illustration design and animation design,and combined with the theories of visual perception,cognitive psychology,design psychology and other related disciplines,this paper studies this topic.Using the research methods of literature research,case analysis and comparative analysis,this paper classifies the existing research results and application cases of dynamic illustration,and summarizes the visual expression forms and characteristics of dynamic illustration.The communication form,application field and function of the visual expression of dynamic illustration in the design are comprehensively analyzed,and case practice is carried out on this basis.The research content is divided into the following parts:First of all,it expounds the related concepts of dynamic illustration,analyzes the origin of dynamic illustration combined with its development background,and expounds the current development status and existing problems of dynamic illustration in China.At the same time,the main characteristics of dynamic illustration are summarized from three aspects: content,form and communication form.Secondly,the visual expression of dynamic illustration is analyzed and studied from two aspects of visual elements and artistic expression form,and the visual elements of dynamic illustration are interpreted from three aspects of graphics,text and color.On this basis,the artistic expression of dynamic illustration is analyzed from three aspects: dynamic,situational and plot.It summarizes the design points and principles of dynamic illustration in dynamic design,space design and time design,and provides a detailed theoretical reference for the creative techniques of dynamic illustration.Finally,through the analysis and comparison of the relevant cases of dynamic illustration,this paper analyzes the multi-sensory communication forms of dynamic illustration in the application from the instinctive level,behavioral level and reflective level,classifies and exemplifies the main application fields of dynamic illustration in the design,summarizes the functions and practical values of dynamic illustration,and finally puts forward the corresponding strategies according to the current development status and shortcomings.With the continuous update and progress of technology,the application market of dynamic illustration is more and more extensive.I hope that the above research can provide some reference suggestions for the innovative design of dynamic illustration,and lay a certain theoretical foundation for the follow-up research and practice of dynamic illustration,so as to promote the benign and lasting development of dynamic illustration.