A Case Study Of Goodwill Accounting In The Merger Of Company D By Company H

For more than ten years from 2010 to 2020,the number of M＆A transactions and the total amount of goodwill confirmed in my country’s economy have shown an increasing trend,and the provision for impairment of goodwill has also increased.Goodwill is one of the hot topics in the securities market.The China Securities Regulatory Commission will report on the audit in 2020,among which unreasonable impairment of goodwill is listed as a key issue.Merger and acquisition goodwill has become the focus of accounting theory and practice.This thesis analyzes domestic and foreign research literature,and summarizes the existing research results of goodwill accounting theory.According to the relevant theory of goodwill,the case analysis is carried out,and some suggestions are put forward for enterprises to correctly implement the provisions of the goodwill accounting standards.The purpose of this thesis is to:（1）find out the specific application of the relevant standards of goodwill accounting in business accounting practice through case studies;（2）analyze the problems existing in the implementation of the relevant standards of goodwill accounting,to provide reference opinions for enterprises to correctly understand and implement the relevant standards and regulations of goodwill accounting.In view of the fact that cultural media companies often have "high valuations and high goodwill" in acquisitions,and the increasing number of celebrities participating in the capital market,the social attention is high,and the goodwill treatment is relatively complex,and the application analysis of accounting standards is typical.This thesis selects H companies in the film and television industry listed on the Shenzhen Stock Exchange as the research object.Through the case study,this thesis finds that the case company has the following problems when using the accounting standards to deal with goodwill:（1）In the initial recognition and measurement of goodwill,the calculation method of merger consideration and the evaluation of income method have pushed up the merger cost and business value.（2）In the subsequent measurement of goodwill,due to doubts about the rationality of the goodwill impairment test,overly optimistic management and shielding effects,etc.,the company has not recognized the goodwill in a timely and reasonable manner.impairment.（3）In the presentation and disclosure of goodwill,the information disclosure was insufficient.In response to the above problems,this thesis puts forward relevant suggestions for enterprises to correctly implement the goodwill accounting standards: reasonably determine the consideration for mergers and acquisitions,and consolidate the basis for the measurement of goodwill value;accurately understand the essence of "business" and judge whether goodwill can be confirmed;separately identifiable intangible assets;accurately understand and grasp the goodwill impairment test procedures and methods,do a good job in the follow-up measurement of goodwill;strengthen the disclosure of goodwill information.