Interpretation Of The Female Consciousness Of The "Big Heroine" Image In Domestic TV Series

In recent years,dramas centered on the image of the "Big Heroine" have highlighted film and television encirclement,providing entertainment for the public and also arousing people’s deep thinking.People from all walks of life have launched a heated discussion on " Big Heroine ",and the academic circles are also paying more and more attention to it.But see according to nearly two years,the " Big Heroine " market has the elephant that goes low gradually,begin to stagnate even.Fundamentally,it can be found that the prevalence and decline of the image of " Big Heroine " in all walks of life are closely related to the feminist values it carries.Therefore,it is very important to interpret and analyze the female consciousness contained in the domestic "Big Heroine" image with the relevant theoretical knowledge of feminism.Television art as a vane to measure social discourse,any change is closely related to social politics,economy,and culture.Therefore,the rise of the "Big Heroine" image with female consciousness is also the same.The general promotion of women’s social status,the gradual emergence of female consciousness in film and television dramas,the aesthetic fatigue of traditional film and television narratives,and the wide range of female audiences caused by IP adaptations have all laid a good realistic foundation for the birth and popularity of the "Big Heroine".Compared with the female images portrayed by traditional screens,the newly constructed "Big Heroine" image contains many prominent female consciousness,which is an important sign of women’s awakening in the new era.The "Big Heroine" image has a strong subject consciousness,which is prominently manifested in the establishment of the awareness of rights and responsibilities.The "Big Heroine" bravely stepped out of the definition of the roles of mothers and wives and reinterpreted the gender relationship between male and female inferiority,and gradually clarified their identities in the process.In addition,the "Big Heroine" can also pursue a free emotional life and noble ideals and beliefs,thereby realizing their self-worth.However,with the mass production of the "Big Heroine" image,the feminist spirit carried by it has gradually reduced to a gimmick for profit-making by all parties,causing its reputation to plummet.The image of "heroine" not only fails to go deep into the reality,but also explores and analyzes the gender dilemma suffered by women.Instead,it tries to bury the truth.The growth of the "Big Heroine" seems to have broken free from the shackles of the patriarchal society,but in fact it is an alternative inheritance of the logic of male attachment.The progression of the "Big Heroine" seems to be a history of women’s inspirational struggle,but in fact it is just a "Mary Su" gender myth,and in the process led to the formation of a new duality.These are contrary to the feminist spirit that the "Big Heroine" image should have promoted after the awakening of female consciousness.In order to change this situation,a more mature "Big Heroine" image must be constructed.First,it is necessary to clarify the core and goals of feminism and let the public understand that feminism is not a privilege,and that the essence of feminism is to build a harmonious intersex society;second,it is necessary to oppose the inherent narrative strategy,break the polarization and the same narrative mode,take root in the deep reality situation,and show the existing survival dilemma of women.Finally,when using mass media,one must be alert to the traps of consumer culture and follow the guidelines of film and television communication.In this way,the positive guiding role of the genre TV series with the "Big Heroine" image as the core can be exerted,which not only enriches the connotation of the "Big Heroine" image,and lays the foundation for the "Big Heroine" market to move to a higher level.It can also rectify the name of feminism,let more ordinary people understand feminism in depth,promote correct feminism,and provide reference suggestions for the development of Chinese women and the entire human society.