Research On The Operation Of The National Liangzhu Archaeological Park

As one of the first batch of national archaeological site parks in China,the National Liangzhu Archaeological Park has provided people with a public space for leisure and entertainment,while reasonably protecting and displaying the ruins since the park was officially opened to the public.Its historical and cultural function,ecological function and social service function have attracted more and more attention.With the increase of visitors and social attention,the problems existing in the actual operation of the park have gradually emerged.Based on the comprehensive investigation of the National Liangzhu Archaeological Park,this thesis evaluates the operation,offers a practical basis for the construction of the operation system of the park,proposes some optimized strategies for the development of the park in the "post-heritage era",highlights the value,promotes the maximum exertion of its function,and provides reference for the operation of national archaeological site parks in the future.This thesis includes six chapters.The first chapter reviews the domestic researches on the operation of national archaeological site parks,summarizes and analyzes the research results on the operation of the National Liangzhu Archaeological Park in recent years,puts forward the main academic views and points out the weak researches on operation management at present.The second chapter introduces the general situation of the National Liangzhu Archaeological Park from three aspects: the excavation,protection and management of the site and the construction of the park.The third chapter summarizes the operation evaluation of the National Liangzhu Archaeological Park through field research,questionnaire and network text analysis.The fourth chapter analyzes and discusses the operation of the National Liangzhu Archaeological Park from six aspects: management system,site protection,heritage display,publicity and education,facilities and services,ecology and environment,summarizes the problems existing in the actual operation of the park,such as the underdevelopment of management function,inadequate daily maintenances of the site,the difficulties in interpretation and presentation,the deviation of park publicity and positioning,and the gap between park services and public demands.Besides,reveals the causes of the problems.The fifth chapter puts forward four aspects of suggestions on optimizing the operation of the park.Firstly,build a scientific management system and improve the daily management.Secondly,fully improve the protection and display methods of the ruins.Thirdly,strengthen the publicity and expand the cultural influence.Lastly,pay attention to the needs of tourists and improve the service.The sixth chapter is the summary of the full text.