| “Imitate Lu Xun” refers to netizens intentionally imitate Lu Xun’s style and creation,alled “imitate Lu Xun style” or “parody Lu Xun style”.Later,this style has evolved into various network phenomena with Lu Xun style.Since the Internet entered China,Chinese Internet users learned to utilize computers to understand the world and the surrounding environment.People exchange ideas through forums,blogs and other posts.And things related Lu Xun become the subject that have been talked about by netizens.Combining the theory of media communication with this phenomenon,the paper further excavates the data of “pseudo-lu” in the Internet,and interprets the value meaning of the text of “pseudo-lu”.In the current Chinese network environment,the phenomenon of “imitating Lu Xun” was traced back to the beginning of the “imitate Lu Xun show” essay contest held by Net Ease—— Lu Xun Forum in 2001,after this,netizens posted “imitate Lu Xun” articles on many forum websites.with the rapid development of domestic Internet,the coming of the information age made media communication pay more attention to the consumer market of mass culture.Constantly updated “we media”,short videos,live broadcasting platforms and so on have become the gathering place of online carnival.Similarly,the flow value brought by Lu Xun’s own influence is the key object of media market consumption,which also shows that in the process of “imitating Lu”,people have the courage to dissolve the discourse authority of the past and deconstruct elite culture Influenced by postmodernism.With certain characteristics of current events in the society,it is easier for netizens to associate with Lu Xun and resonate with him.Most of the Internet parodies of Lu Xun are collages of his language style,story lines and words he used frequently.The characters in the works,such as Kong Yiji,The Madman and Ah Q,are the objects of a large number of parodies.These characters are sometimes constructed in the modern living environment,sometimes continued,and endowed with multiple social identities.Netizens try to use Lu Xun’s article and mouth to express a vague psychological reality criticism.In addition,the imitation of Lu Xun’s text reflects the folk power to re-deconstruct Lu Xun’s spirit,which has profound significance.The “meaning”advocated by the imitation is not the transcendence and sublimation of the text,but the attention to the present.Personalized expression is the most important,dispelling the inherent meaning space.Therefore,when Lu Xun’s works are just an empty shell of reality in the hearts of Internet users,the value pursuit of individuality is unchanged.This point is consistent with Lu Xun’s early writing practice,which is also determined by his writing practice in the later period of the May 4th New Culture Movement.The closest and most closely related social roles or expressions should be given priority in the writing scope.Therefore,in the context of the rapid development of The Internet in China,it is particularly important to pursue the cultural value behind this phenomenon.The phenomenon of “imitate Lu Xun” on the Internet increases the affinity between netizens and Lu Xun,shortens the distance between them,and enables the public to better know Lu Xun,understand Lu Xun and walk into Lu Xun.At the same time,it also provides another form for the way of “popularizing Lu Xun”,which subtly deepens the public’s understanding of Lu Xun’s works and verifies that classic works still have strong vitality in different time and space.At the same time,it is worth noting that in the Chinese network environment,the number of netizens continues to increase,people’s cultural level is uneven,and the threshold of parody itself under the popular culture is not high.The more classic works are,the easier they are to be used by the media to cater to the current communication market.It is filled in the network environment in a spoof and irrational way.The text content of such parody works is vulgar and their values are empty and negative.In the face of the phenomenon of“imitating lu” with aesthetic value deficiency,it is necessary to strengthen and guide a good network environment and moral bottom line. |