Performance And Risk Analysis Of SUNAC’s Acquisition Of Wanda Culture And Tourism

As an important part of China’s national economy,the real estate industry has been the focus of the government’s macro-control work in recent years.High housing prices have made social housing a luxury.Get house prices back to normal levels,the government has introduced various policies to rectify the phenomenon of high housing prices.Facing the industry bottleneck,more and more real estate enterprises begin to choose M & A to realize the new development.But for real estate enterprises,M & A can achieve the expected goal? Are there risks in the M & a process? What are the risks? These problems need to be analyzed one by one.This paper is divided into six parts.The first part summarizes the background,methods and domestic and foreign research results of the case study,as the theoretical support of the following analysis.The second part of the two companies to do a specific overview,and from two angles to introduce the causes of mergers and acquisitions.The third part is the performance analysis of M & A,It is analyzed from two aspects: financial index method and event study method,and evaluate the performance of M & a according to M & a motivation.The fourth part studies whether there are risks in Sunac China’s M&A,and divides the M&A risks of Sunac China into three categories: financial risks,industry risks and integration risks.The fifth part puts forward the concrete control measures of the risk.Finally,through the conclusion and the Enlightenment part,Summarize the main ideas of this paper,and put forward some relevant suggestionsThrough the case study,this paper argues that the acquisition of China Wanda Travel has brought positive performance response,financial and non-financial performance has been significantly improved.At the same time,Merger and acquisition risk always exists in the process of merger and acquisition,enterprises should actively do a good job of risk prevention.