The Development And Utilization Of Pomegranate Culture In Huaiyuan

It has a long history and has accumulated rich and profound cultural connotation.Pomegranate culture has become an important part of Chinese traditional culture,forest culture and plant culture.Huaiyuan County,Anhui Province,located in the Huaihe River ecological economic belt,is known as the hometown of pomegranates in China.It is known as "China’s four pomegranate bases" together with Lintong in Shaanxi,Zaozhuang in Shandong and Huili in Sichuan.Huaiyuan pomegranate cultivation has a long history,which began in the Han Dynasty and has been "famous in the north and South" in the Tang Dynasty.Huaiyuan pomegranate is of high quality.It is listed as one of the six famous pomegranate brands in China and has long been well known."Huaiyuan County annals · taxation annals" written by Jiaqing of the Qing Dynasty praised: "this fruit is the most important in the city,and Caozhou tribute pomegranate is inferior to it.Red flowers and red fruits,white flowers and white fruits,and jade seeds are especially good." "Huaiyuan pomegranate",as a national geographical indication protection product,has become a characteristic business card for the development of regional economy.In recent years,the industrialization and large-scale operation of Huaiyuan pomegranate have increased significantly,becoming an indispensable pillar industry of the local economy and playing an important role in promoting poverty alleviation and Rural Revitalization.In contrast,the development and utilization of Huaiyuan pomegranate culture lags behind,which not only fails to better meet and enrich the spiritual and cultural needs of the local people,but also fails to give full play to the role of cultural heritage resources in promoting the local economy.Based on this,this paper attempts to analyze the problems existing in the development,utilization and development of Huaiyuan pomegranate culture through field visits and questionnaires.On the basis of finding the reasons,this paper excavates the unique cultural connotation of Huaiyuan pomegranate culture,and puts forward the development and Utilization Countermeasures of Huaiyuan pomegranate culture,in order to effectively develop,utilize and carry forward Huaiyuan pomegranate culture To provide reference for promoting the development of Huaiyuan pomegranate cultural industry.Through investigation,it is found that in recent years,Huaiyuan County has held seven consecutive Huaiyuan pomegranate culture tourism festivals to protect,develop and carry forward Huaiyuan pomegranate culture,vigorously promote pomegranate industrialization through investment attraction,and take the way of government guidance and enterprise specific undertaking,which has greatly promoted the development of Huaiyuan pomegranate industry and initially formed Huaiyuan pomegranate planting culture Food culture,industrial culture,folk culture and other forms of cultural expression.However,there are still many problems.Generally speaking,more attention should be paid to the development and utilization of materials,and the excavation and publicity of non-material culture need to be deepened and improved.Specifically,the awareness of Huaiyuan pomegranate Cultural Tourism Festival is still not high;Pomegranate cultural products have a single form of expression;The cultural connotation of pomegranate culture is not excavated enough;As a result,the reputation of Huaiyuan pomegranate culture is weak and the young groups do not pay enough attention to it.The reason is that the young groups lack the necessary cultural identity to Huaiyuan pomegranate culture;There is a lack of professional development talents of pomegranate culture;Lack of universal education of pomegranate culture;Affected by the level of economic development.In this regard,this paper puts forward the following countermeasures and suggestions: learn from the successful experience of Tashan,Yicheng and other places,build a multi-party participation mechanism,and jointly develop new products of Huaiyuan pomegranate culture;Strengthen the universal education of pomegranate culture and improve the cultural identity of young groups for pomegranate culture;Enrich and excavate the cultural connotation of Huaiyuan pomegranate and improve its aesthetic taste;Vigorously introduce and cultivate the development talents of pomegranate culture specialty and strengthen the intellectual support.So as to further enhance the influence and reputation of Huaiyuan pomegranate culture,give full play to the positive role of characteristic agricultural culture in driving local tourism industry and promoting regional economic development,and effectively promote the sustainable development of Huaiyuan local economy.