Research On The Visual Design Of Hunan Satellite TV’s Happy Camp

With the increasing aesthetic requirements of the audience and the advancement of packaging methods,the visual aesthetics has become an important criterion for variety show evaluation."Happy Camp" has a history of 24 years since it was broadcast in 1997,and the ratings have long been at the forefront of the variety show list.The updated iteration of visual effects is the epitome of the visual development of domestic entertainment variety shows and is representative of research.In recent years,variety shows have sprung up like bamboo shoots after a rain,with content and visual imitation plagiarism,etc.The development of the times has also put forward new requirements for variety show vision.Therefore,how to study the visual design of "Happy Camp" with the thinking of advancing with the times and bring enlightenment to the visual effects of other variety shows is the issue that this article focuses on.This article is composed of four chapters.Among them,the introduction is the first chapter of this article,which mainly elaborates the background and significance of the research content,research status and research methods.The second chapter analyzes the visual design elements of variety shows,and summarizes the visual elements of variety shows into five main categories: scene space,light and shadow color,host and guest modeling,show logo,and later packaging,and briefly explain the concept and discuss in depth The design positioning and functional role of each visual element are discussed.The third chapter is the main part of the research of this article.It re-examines the development process of the visual design of "Happy Camp" with a new thinking and perspective,summarizes the design positioning and design concepts of various visual elements in different periods,and then discusses the new visual design.Ideas,new technologies and new trends.The fourth chapter compares the visual effects of Zhejiang Satellite TV’s "Ace vs.Ace" and Hunan Satellite TV’s "Happy Camp",and compares the visual differences,advantages and disadvantages of the two variety shows based on questionnaire analysis,and proposes the visual design of "Happy Camp" Existing actual problems and provide solutions.Chapter 5 will reflect and prospect the visual design of "Happy Camp" based on the current situation,broaden the horizons and provide new ideas for the development of "Happy Camp" visual design.