Study On Landscape System Of Bashu Cultural Tourism Corridor Based On Semiotics

The construction of Chengdu-Chongqing economic circle is a national strategy,and Bashu cultural tourism corridor is a major cultural tourism strategy for the development of the two cities.It is not only conducive to highlighting the regional characteristics of Ba culture and Shu culture,but also conducive to the formation of a linkage carrier of Ba and Shu culture,effectively promote the synergy in the advantageous fields of the two places,and form the cultural soft power of the economic circle.Through the creation of landscape symbols,it is of great significance to promote Bashu cultural tourism corridor to become a cultural corridor,tourism corridor,landscape corridor and industrial corridor,and become a world cultural route heritage in the future.Using semiotic theory,cultural landscape theory and network comment text analysis,this paper studies and analyzes the formation,evolution and cultural heterogeneity of Bashu cultural corridor,makes field investigation and sampling analysis on the current situation of landscape symbols,and improves the landscape symbols,management,important spatial structure and optimization of landscape symbols of Bashu cultural tourism corridor,It deepens the research of Semiotics in cultural tourism routes.According to the historical background of the formation of Ba culture and Shu culture,this paper summarizes three stages of the formation of Ba Shu cultural corridor in the historical period: first,before the Qin Dynasty,the primitive genes of Ba and Shu regional cultures were formed.Second,from the Han Dynasty to the Tang and Song Dynasties,the centers of Ba culture and Shu culture were separated,connected by other administrative regions,and the integration and exchange of Ba and Shu culture appeared in the connecting area in the middle.Third,during the yuan,Ming and Qing Dynasties,the division of Bashu administrative center was connected,and the spatial form of Bashu cultural corridor appeared obviously.In the formation of Bashu cultural corridor,the two “Utilizing The Salt Of Sichuan To Purvey Chu” made Zigong the third largest city between Chengdu and Chongqing,and became an important link of Bashu cultural corridor in the economic division of salt sales area.Based on the semiotic theory,the landscape symbols of Bashu cultural tourism corridor are divided into three categories: free landscape,perceptual landscape and psychological image landscape.The "signifier" and "signified" systems of tourism landscape symbols are constructed.Through field investigation,online pictures and online evaluation data,This paper makes a comparative study on the landscape symbols of Huanglongxi ancient town,Ciqikou Ancient Town and Ziliujing old street,which are important nodes in Bashu cultural tourism corridor.At present,there are three problems in the comparative study of landscape symbols : first,there are regional characteristics of Shu culture and Ba culture,but the theme is not clear enough;Second,the expression of landscape symbols lacks the depth of Shu culture and Ba culture;Third,the fragmentation of landscape symbols,lack of spatial organic connection.Aiming at the related problems,this paper puts forward the construction of landscape symbol and management symbol system of Bashu cultural tourism corridor.First,construct the symbol system of Bashu cultural tourism corridor,including the landscape pattern of Bashu cultural tourism corridor from west to East,the spatial symbol of important node towns,and form the symbol system of three theme cultural routes;The second is to construct the symbol management system of Bashu cultural tourism corridor,including the cross regional management departments of Chengdu and Chongqing to cooperate and guide the symbol activities of tourism enterprises,tourism residents and other stakeholders;Third,optimize the promotion and dissemination of tourism landscape symbols,including building Bashu cultural tourism corridor IP,enhancing the experience of Bashu cultural tourism corridor landscape symbols,and realizing the industrialization of Bashu cultural tourism corridor symbols.