Research On Traditional Culture In The Mass Media

Our long history and great traditional culture,which shape humanistic character and morality with Chinese national distinguishing features,is an important and fundamental base.All circles of society focus and increase investment on Chinese traditional culture.Not only do we have some exhibitions of it,but also some researchers on it are pomoted effectively.Demands from state and society provide expansive soil for spreading and studying traditional culture,which meanwhile meets the great challenge.Therefore,how to spread traditional culture effectively and widely in order to show public a comprehensive and communicable culture is very important to build Chinese spiritual culture and revive culture.From contemporary mass media,the paper studies on how to show traditional culture,designs the way to demonstrate digitally according to Tang’s culture and show cultural communication and mixture in Tang Dynasty so that the mass media of showing Tang’s culture will be demonstrated.The paper has a discussion on several aspects as followings:First,from the topic’s background and purpose,it describes briefly why it is chosen and gives a boundary and objects to the paper on the basis of defining relative concepts.Second,the paper studies the spreading modes of contemporary traditional culture and analyzes the different features of representative ones.Third,on the ground of current situation of spreading traditional culture,the paper not only describes the main spreading ways of contemporary traditional culture from viewing modes,showing concepts and technologies,but also puts emphasis on how digital technology affects traditional culture spreading from art and technology.Fourth,the paper analyzes the designing trends of adding digital technology into traditional culture transmission,respectively from combining current situation,features and developing trends with typical cases.Fifth,directing at the graduation work,Knowing about Tang Dynasty in the Great Wild Goose Pagoda,the paper discusses the theory of spreading traditional culture in mass media mode.It also focuses on discussing the designing forms and features of digital technology applying to this work.Clear the ways and methods of the work from choosing the background and purpose of the topics,extracting contents,abstracting forms and showing the organization of contents,designation of settings,application of technologies and the forms of revealing.Finally,the paper has a reflection and summary from how to get an effective way on spreading traditional culture in mass media,how to unite contents,forms and technologies,how to combine art with technology and how to transform traditional culture into contemporary one.In the contemporary context,with literature research method,survey research method and method of comparative analysis,the paper tries to discuss the mass media of research on traditional culture according to the graduation workwork and improves the ways to spread traditional culture.