Research On The Transmission And Development Of Liangshan Yi Musical Culturefrom The Perspective Of New Media

Liangshan is the largest settlement of Yi Zu group in China and retains the most traditional Yi culture.With the rise of new media,the transmission of Yi culture has changed its traditional mode of transmission and inheritance,by breaking the limitation of time and space,and providing a new medium with its diversity.With the new media,Yi culture has been spreading and developing by combining with more modern elements.Yi music is an important part of Yi culture,and it has got more prosperous development driven by the new media,with largely expanded development space and diversified means of transmission.Under the background of promoting cultural confidence and building a country with powerful culture,it is very important to have a research on how to promote the spread and development of Yi musical culture with the help of the new media,which has a profound significance on enhancing Yi people’s identity of it culture and strengthening their consciousness of Chinese national community.From a multidisciplinary perspective of anthropology,ethnology,communication studies,sociology,and music aesthetics,this dissertation tries to explore the current situation and characteristics of the transmission of Liangshan Yi musical culture,by using the methods of interview,observation and case analysis.This dissertation also analyzes and studies the influence of new media on the transmission of Yi musical culture,and then proposes development strategy of Yi musical culture,which aims to lay a solid foundation for its sustainable development.Thisdissertation has four chapters.The first chapter defines Liangshan Yi musical culture and summarizes its development.The second chapter focus on the transmission of Liangshan Yi musical culture with the new media in the form of questionnaire and analysis.The third chapter introduces both the positive and negative influence of new media on the transmission of Liangshan Yi musical culture.The fourth chapter focus on the transmission and development strategy of Liangshan Yi musical culture in the new media era.In the context of the new media,the spread of Yi musical culture is wider and its effect is better,which not only promots awareness of the Yi musical culture at home and abroad,and enhancs the general audience recognition of it.Thus,the inhenrence and development of Yi musical culture will promote Yi culture industry and the development of economic society in Yi regions.