Research On Industrialization Development Of Ip About Historical Celebrity Li Bing

The main paradigm of cultural industry development is inseparable from "Intellectual Property"(IP)among the domestic and foreign environment.IP,as core of the industrial chain,is booming and attracting more attention in China in recent years due to China’s policy support for Chinese outstanding traditional culture and development pattern of the industrialization cultural industry of outstanding cultural IP.Li Bing,as the "founder of water conservancy projects",is ranked among the top ten historical celebrities in Sichuan.The cultural resources of Li Bing are rich in historical,cultural,technological,and artistic values,as well as having a high industrial development value.In this context,based on the theory of industrial chain and industrial integration,this article takes historical celebrity Li Bing’s IP as the object of industrialization research,and discusses the industrialization development path of Li Bing’s IP.The thesis first analyzes the cultural resources of Li Bing’s IP,classifies the cultural resources of it according to tangible material resources and intangible material resources,and fully explores the five cultural values,it contains:based on local conditions,values of Sichuan’s beliefs,and sustainable development Values,values of cherishing water,respecting water,values of dedication to the people.Regarding cultural resources and cultural values as the basis for the upstream development of Li Bing’s IP industrialization;secondly,the status and existing problems of Li Bing’s cultural resource industrialization development from upstream,midstream,and downstream are explained,laying a foundation for the exploration of Li Bing’s IP industrialization development path Foundation;Finally,the industrialization of Li Bing’s IP is proposed from the three levels of the development of the entire industrial chain-strengthening:upstream—values,original research and development,midstream—the extension of the entire industrial chain,cross-platform communication,and downstream — marketing products,commercial realization.Some thoughts on the development path.Based on the industrial chain path of upstream creative design,midstream product production,and downstream product marketing proposed by Gu Jiang,the paper integrates the IP onion model proposed by Xiang Yong,Bai Xiaoqing and others,and integrates the upstream,midstream,and downstream roles and functions into three aspect: the upstream takes values,images and stories as the core,creates content,strengthens values,and does original research and development;the midstream focuses on expanding the industrial chain and promoting multi-platform communication to achieve the expansion of the industrial chain;downstream is to develop derivative products,expand marketing channels and choose monetization models.Taking these three aspects as the framework of Li Bing’s IP industrialization development research,systematically study the path of Li Bing’s IP industrialization,hoping to promote the dissemination and development of Li Bing’s culture,and inject new force into the exploration of the industrialization development path of historical celebrity culture!...