The Case Study Of Full Copyright Operation Of Network Novel Of The King’s Avatar

As a digital publication,network literature has been developing with multiple formats in recent years,showing a trend of full copyright operation.This paper chooses to analyze the case of full copyright operation of The King’s Avatar of network novel.It is not only because the IP of The King’s Avatar has tried the existing adaptation forms of various network IP in the market,but also explores a new IP marketing path in the process of full copyright operation,which is a typical case of full copyright operation of network novel.This paper starts from five parts.The first part analyzes the content characteristics and IP value of The King’s Avatar from the aspects of the original content and readers.On this basis,it makes clear why The King’s Avatar is chosen for full copyright operation;The second part discusses the copyright projects developed by The King’s Avatar,including physical books,animations,movies and TV plays,and analyzes the operation and achievements of these projects.The third part summarizes the unique advantages of The King’s Avatar in the process of full copyright operation,which are embodied in the continuous deepening of IP,the breakthrough of circle,and the creation of new commercial marketing path.The fourth part is to analyze the deficiencies of full copyright operation of The King’s Avatar.It is found that the power of copyright development is unbalanced,and the process is too fast,and part of the copyright value is lost;In addition,there is a lack of relevant comprehensive operation talents,and the "fandom" operation has to be explored yet.The fifth part puts forward some suggestions on the future network literature of full copyright operation,in order to provide a theoretical summary for the industry practice.The IP partner system is a useful attempt,and the operators need to cultivate copyright brokers to guide fans to treat the adapted works rationally.