Research On Emotional Expression Of Chinese Characters In Poster Design

Chinese characters have always had a high artistic value and cultural status in Chinese traditional culture.In the long history of thousands of years,Chinese characters have not been replaced and disappeared with the development of time,but have been passed down as the blood of the Chinese nation to this day,playing an increasingly important role in modern society.The unique structure of Chinese characters,long cultural connotation and rich expression methods make its application in design a unique performance that is different from other design elements.The article first starts from the origin of Chinese characters and understands that the inheritance of Chinese characters gathers the wisdom of life of the ancestors in ancient times.It is a summary of nature,society,and life.The cultural development and aesthetic attitudes of each period are all in the evolution of the shape of Chinese characters.Be reflected.As the unique charm of Chinese culture is gradually discovered by the public,the application of Chinese characters in posters,books,packaging and other design fields continues to diversify.In terms of its application in poster design,we summarize and analyze its application and expression characteristics in poster design according to different fonts.Secondly,design as affection has long become a major trend in the development of modern design.Traditional design that satisfies functional thinking has long been unable to meet the psychological and superficial visual needs of modern audiences.The design language conveys emotions to the audience and brings different emotions to the audience.Experience begins to be demanded by people,and realizes the people-oriented design in the design.Understand the meaning of analyzing emotions,explore and analyze the "shape","sound","meaning" of Chinese characters and how various Chinese font forms realize their design in the poster while stimulating people’s emotions,shortening the audience and design The sense of distance brings spiritual satisfaction to people.Finally,the article analyzes the three emotional experiences of instinct,behavior,and reflection brought to people by the font design in the poster,and tries to understand the reasons that cause people to have different levels of emotional reactions,in the hope that Chinese characters can be better in the poster design.Effectively mobilize people’s emotions,better realize the design of human-oriented emotional experience,so that Chinese character culture and Chinese character spirit can have a better output and expression,so that my country’s cultural history can continue to shine on the world stage.