Personalized Research On Book Binding Design Under The Background Of New Media

The rapid development of digital media in the context of new media has had a great impact on traditional books and book binding design.When the rapid development of electronic publishing and the popularization of digital media reading have gradually formed,its influence on traditional book publishing and paper book reading has also become a reality,but book binding design has its advantages as traditional reading and traditional publishing.Unique and irreplaceable side.The independent spirit and individual beauty of the personalized design of book binding is fully reflected in its unique depth,reproducible aesthetic taste and good communication between people and books,all of which are reflected in the book binding design.In particular,the different visual performance effects produced by different design ideas and printing technologies of the binding design will bring a unique visual experience to the book binding design.When paper book reading and technology collide with the times,people’s reading methods are scattered,and personalized book binding design emerges as a very special and important development direction of books and book binding design in the context of new media.The research in this thesis begins with the evolutionary characteristics of book binding design in the context of new media and the theoretical study of related book bindings,and uses various visual effects produced in the design and printing process to describe how to carry out theoretical research and book binding design.Design practice.Analyze and explain the influence of the changes of the times on book binding design,and conduct research through theoretical research,application practice and other directions,and further analyze the relationship between book binding design personalization and content expression,form display,printing mode and publishing method,And if they work together to present a complete expression of the personalization of the book binding design.Practical exploration based on the principles of book morphology,seeking ways to enhance the attractiveness of visual space and visual artistic expression.Under the guidance of visual creative thinking and the personalized art form of book binding design,we will build a broader art development platform for book binding art.