Research On Innovative Development Of Netflix

The span of 24 years witnessed Netflix evolving from a US DVD-by-mail company to a global streaming company and one of the prominent content producers in the world.Netflix owes its success to its ability to stay ahead of the industry: It keepsabreast of the different stages and can always bring about disruptive innovation.This thesis will comb the development of Netflix,summarize the historical stages of Netflix,and analyze the experience of disruptive innovation in key stages of Netflix over its evolution,and its impact on the global film and television industry.The first chapter introduces the background,significance,domestic and international research status,key points and difficulties in the research process of“Research on the development of Netflix and its disruptive innovation”.The second chapter illustrates the history of Netflix,summarizes the disruptive innovation in the key stages of Netflix’s development,which helps Netflix to have catch up with “The second curve”,and compares Netflix with Blockbuster and Hollywood interest groups.This chapter provides a glimpse of Netflix’s effective strategy.The third chapter summarizes the disruptive innovation brought by Netflix to the whole industry.During the period of DVD-by-mail,Netflix put forward the new idea of logistics management,which is to achieve mass stock and efficient distribution by building the central warehouse and innovating logistics procedures.In line with the no-late-fee policy,Netflix introduced the “Queue ”model for the first time.To this end,Netflix utilized big data to customize products for subscribers.This“Data-driven”culture is here to stay.Netflix has used algorithms such as Cinematch recommendation system,collaborative filtering,and A/B testing to improve the match of recommendations to users,and determines the content being filmed.The fourth chapter elaborates on the destructivefrom three aspects: distribution,screening and production.In terms of distribution,Netflix eliminated the“Cinema”window in traditional film distribution,and upending the wholeindustry involving distributors,cinemas,DVD and blue-ray retailers,and other players.Netflix was once boycotted for showing just excepts of films mainly to gain entry to major film festivals.However,eventually the two sides backed off,and Netflix joined the Motion Picture Association of America,and its Marriage Storywas released in theaters a month before it went live on the streaming platform.Since the Paramount Act,studios have had to break up cinemas,leaving only the production and distribution side.But Netflix’s channel is not a cinema but a streaming media,so Netflix has integrated the resources in the upper and lower reaches of the industry chain and streamlined the process.The streamline not only cuts the cost but also allows viewers to enjoy the content more quickly.In the series,Netflix canceled the “Pilot period”,in addition,the “Wholeseason online” model is miles way from the traditional ones like “Shoot While Broadcast”,“Weekly Broadcast”,and “Special Season” model.In terms of screening,Netflix’s “Full season + automatic playback of the next episode + No Ads” mode allows viewers to immerse themselves in the content of movies and TV shows,with the Internet,Netflix’s apps can be played smoothly anywhere as long as theycan connect to the internet,and unlike other ancillary markets such as video and DVDs,Netflix transcended both time and space,breeding the “Binge-watching” culture.On the production side,as Netflix is a subscription-only streaming platform,it has to attract users with a variety of genres that meet the needs of the general public while also targeting niche markets.At the same time,the rise of the “Binge-watching” culture has also had an impact on the production industry.In previous episodes,suspense had to be set before and after each episode in order to retain viewers,but Netflix’s users don’t need to put up with the ads to gain a more movie-like experience.The conclusion summarizes the significance of Netflix’s disruptive innovation,especially in the “Post-epidemic”era where technology is advancing rapidly and relationships between people are changing,the development strategy and disruptive innovation of Netflix are of great significance to the future evolution trend of streaming media,as well as to the retention of users and distribution strategy of the streaming media industry all over the world.