Research On "Super Vocal" And Crossover Music From The Perspective Of The Audience

The creative purpose of Hunan Satellite TV’s original new form of vocal music singing program "Super Vocal" is to eliminate the stereotype of elegant music in the hearts of the audience,and turn the innovative entertainment and variety show from entertainment mode to the mode of enhancing cultural aesthetics.As a variety show,the use of cross-border music has not only achieved success in program viewing,but also opened up the development space of elegant music,carried forward the traditional music culture,stimulated the creative vitality of Chinese contemporary music art,and provided a broader platform for a group of professional higher music talents.This paper mainly analyzes from three macro perspectives: first,the research of cross-border music as the main content of "Super Vocal" and the significance of "Super Vocal" for cross-border music;The second is to study the relationship between the program and the audience from the two perspectives of "audience oriented" and "communicator oriented",and discuss the reasons why "voice into the heart" is successfully loved by the audience,so as to provide some reference for the innovation and production of other music variety shows;The third is to analyze the problems that still exist in the program and need to be improved.Finally,I use the Ansoff matrix marketing model to explore the development path of two-way training between the program and the audience.