Research On The Interaction Between Art Exhibitions And The Public In The New Media Era

The new media era has brought about the diversification and multi-level orientation of media.New media interactive art is a timely response of art to contemporary context.It is precisely because of the development of multi-level media that the audience’s vision and the public’s aesthetics The audience is eager to see more and more fresh visual impacts.Artists and art workers strive to catch up.Whether in the exhibition itself or in the exhibition space,exhibition halls and exhibition venues are also seeking interaction between themselves and the public.The media age has brought about the disappearance of the boundaries of traditional art appreciation,replaced by more rapid symbol dissemination,and also the transmission of culture.New media and new communication methods have brought about the process of artistic modernization.The difference between tradition and modernity is that modern art emphasizes the emotional communication between the work and the audience.The audience is no longer blindly accepting and appreciating,but constantly changing their self-cognition through participation and changing their own aesthetic feelings.This article starts with the Shanghai Contemporary Art Biennale,the most contemporary artistic exhibition in China and the city with the most modern culture.Starting with the exhibition itself,the way the exhibition is presented and the venue,it explores the relationship between interactivity and audience acceptance and aesthetics.In analyzing how the current context of the era has an impact on the exhibition,the interaction between the era environment and the audience produces communication.The urban exhibition is a cultural landmark of a city,and it also represents the development of the aesthetic taste of the audience in an era.The mainstream of contemporary art is to bring the audience closer to the work.The audience is both the appreciator of the work and the participant of the work.