| Since the reform and opening up,with the continuous development of China’s urbanization process,people’s spiritual and cultural needs have continued to increase,and the development of public cultural resources will enter a period of long-term stable opportunities.The former residence of celebrities is an important part of public cultural resources.Because of its profound cultural heritage,the rational use of former residences of celebrities will greatly improve the imbalanced and inadequate development of public cultural resources in China.In the context of current economic development,the contradiction between the incomplete protection of celebrity homes and the continuous acceleration of the process of urbanization is becoming increasingly prominent.Therefore,how to protect and develop celebrity homes in the process of urbanization needs to be solved urgently.This paper takes the former residence of celebrities as the research object,and takes the development and protection of the former residence of celebrities in Zhengzhou as a typical case.First of all,combined with the relevant literature,this paper analyzes the recognition standards of the former residence of celebrities at home and abroad,and on this basis,according to the regional culture and other characteristics of Zhengzhou,establishes the recognition standards of the former residence of celebrities in Zhengzhou.Secondly,through on-the-spot investigation,questionnaire survey,on-the-spot interview and network survey,this paper comprehensively analyzes the status quo of the protection and development of Zhengzhou celebrity former residence and the public’s opinions and suggestions on its development.Thirdly,based on the theory and reality of public management,this paper analyzes the problems and deficiencies in the protection and development of Zhengzhou celebrity former residence from the aspects of protection strength,reasonable utilization degree,management level and safeguard measures.Finally,relying on the multi-party collaborative governance mode,the paper puts forward the management mode of the comprehensive use of the government market social groups,so as to provide new ideas and methods for the protection and utilization of the former residence of celebrities in Zhengzhou and even in China.That is,to improve the government’s single decision-making,integrate into social forces and establish a bottom-up decision-making mechanism;to introduce a market mechanism and enhance the publicity of celebrity culture;to cooperate with colleges and universities to increase the training of cultural relics management professionals;to cooperate with the government,society and market to expand financing channels. |