Research On The Visual Image Design Of "Tiger Sheng" Festival Tourism Brand Of The Yi In Chuxiong Fabiao

Fabiao Town is located in Shuangbai County,Chuxiong Yi Autonomous Prefecture,with a remote location,high mountains and dense forests,and diverse natural ecological environment.It is the birthplace of the intangible cultural heritage "Tiger Sheng"."Tiger Sheng" is a sacrificial dance performed by the Luo Luo people of the local Yi ethnic group on the eighth day of the first lunar month.It is a relic of tiger totem worship and a treasure of ancient Nuo ceremony.It has great cultural and economic value.Beginning in 2008,the Fabiao government began to hold the annual Fabiao Yi Tiger Sheng Festival,which was launched as a festival tourism activity in ethnic areas.Festival tourism is a concept put forward in recent years,and the public’s pursuit of tourism has begun to tend to be a form of tourism that can leak emotions and experience interactive experiences.Festival tourism is generally sponsored by the local government,which presents regional festivals and special events to the public in the form of tourism,which has the effect of enhancing the local economy and promoting local culture.At present,the influence of the Tiger Sheng Festival has been declining year by year.The over-development of the "Tiger Sheng",the year-round similarity of activity content and the lack of brand image have directly promoted its demand for brand visual image design.This thesis is a research on the visual image of the festival tourism brand of "Tiger Sheng" of the Fabiao Yi,and explores how to combine the concept of festival tourism to create a brand visual image that highlights the ethnic characteristics,and provide part of the brand visual image for folk festival activities in other ethnic regions Application methods and ideas.On the basis of field investigation and research,first expounded the origin,current situation and value of "Tiger Sheng",and introduced the concept of festival tourism.Then,the current situation of "Tiger Sheng" festival tourism was investigated and analyzed by questionnaires,and the main problems were summarized,combined with festival tourism theory and brand visual image design,to propose guiding strategies and design methods.The method is applied to the practice of "Tiger Sheng" festival tourism activities,presenting the corresponding visual element norms.Finally,through the elements obtained after practice,expand the application accordingly,and then briefly discuss the promotion of the visual image.The final conclusion part summarizes and summarizes the research content of the paper,and makes a prospect.