| This paper is the author’s scientific thinking based on the theoretical study and social practice of the major of cultural creativity and art management.Taking Daomeilan dance as an entry point,using modern art management thinking and combining with cultural and creative industries,this paper tries to clarify the development direction of Dai dance in the modern context and the innovative path after accurately positioning Daomeilan dance culture.The main idea of this research is to trace the source,based on solid theory,relying on the root culture of excellent traditional Dai dance,and opening up a new perspective for the new generation of ethnic dance learners by systematically constructing connotation.Promoting the development of dance creation from the perspective of cultural creativity is more suitable for the current market-oriented structure.Through the systematic study of Daomeilan dance,the universal significance for the development of dance art can be realized from the small to the big,and the prosperity and development of cultural and artistic undertakings can be helped.In terms of research content and the use of research methods,this study systematically sorts out and thinks about the artistic value connotation of Daomeilan style dance,and combines the understanding of the development status of Daomeilan dance to dig deep into its creative value under the artistic management thinking.Mainly relying on the framework of "cultural creativity and art management",the subject system of the author’s research field,as the theoretical support for the research on the creative development of Daomeilan dance,the definition of Daomeilan dance is clear from four aspects: era,ethnic group,region and individual style.Expounds the artistic value of its style dance,with the aesthetic value highlighting the oriental beauty of dance style and perfecting the educational beauty of personal cultivation as the first layer;The second layer is the material,system,spiritual and cultural changes of social value level and the idea of dance ecology.Under the thinking of brand development mode,we should give full play to the creative integration of Daomeilan dance in art education,and give full play to its artistic enlightenment value,educational popularization value and resource development value.With the goal of realizing the ultimate implementation of the creative path,the dance company will be modernized through the way of school-enterprise cooperation;On this basis,activate creative inspiration,let classic plays re-shine,and research and develop Dai dance drama boutiques;Through marketing development,it fits the dance art market and establishes the industrial chain relationship.Based on "cultural and creative industries",the construction of regional dance culture is an important breakthrough in the construction and development of ethnic dance performing arts.Therefore,we should correctly understand the realistic needs and future prospects of dance,so as to create more value and significance for the artistic progress of ethnic folk dance. |