Exploring The IP Image Creative Design Of Tie-dye Animation In Dali

In the modern age,IP construction,as a mode of culture production,is involved in many sectors including film,television,game,literature,animation,music,etc.Cultural institutions,such as Palace Museum and Dunhuang Academy,by IP constructing,have built infinite possibilities in the digital age,symbolizing Chinese culture with widespread influence.This new culture expresses its value via IP image,exploring the positive values deep-seated in the Chinese traditional culture.With the network media,it produces cultural symbols with world-wide popularity,and propagates the excellent Chinese traditional culture with step-by-step progress.Dali-styled tie-dye,typifying splendid Chinese traditional culture,however,struggles with limited publicity nowadays.To promote the public’s understanding on tie-dye’s deep connotation,it is necessary to combine tie-dye with the creative design of animation IP image,and to be reborn featured with tie-dye factor,Bai Minority culture as well as popular element.The refinement and recreation of tie-dye elements forge a new path for traditional craftsmanship.The cute and impersonated IP image,as a new culture carrier,possesses fashion and entertainment,thus bringing huge development potential for enterprises with muti-party involved,and more publicity for tie-dye’s cultural connotations.Meanwhile,the digital presentation of culture enables extensive participation and efficient dissemination without time-and-space limitation.The increasing advantages of network media and the widening channels for culture output greatly promote national cultural confidence.