Research On VR Tourism Promotion Of Cultural Heritage Based On Scene Experience

As the carrier of national context inheritance,cultural heritage tourism destination has been widely concerned because of its unique value,and it is also the focus of tourism promotion.In recent years,the forms of live broadcast and digital interaction are also emerging,but the degree of application and research is far from meeting the needs of potential consumers.In the era of experience economy,the use of scene experience in tourism promotion can promote tourism perception,stimulate consumption decision-making,and improve the efficiency of tourism promotion.With its unique immersion and interaction,virtual reality technology can help create scenes and experience,and make good use of them.It should become a sharp tool for tourism promotion.Firstly,through the relevant research of tourism and tourism psychology,this paper clarifies the relationship between tourism needs,tourism motivation,tourism decision-making and tourism behavior,and discusses the role of scene experience in tourism promotion.Based on the analysis of the definition of scene experience,this paper points out that the creation of "scene creation" and "experience generation" can provide the audience with multiple experiences of aesthetics,entertainment,seclusion and education through the creation of sensory scenes and interactive scenes of vision,hearing,touch,smell and taste.This paper studies the characteristics of virtual reality technology,analyzes the interaction between it and scene experience,and puts forward the application strategy,design principles and process of VR cultural heritage tourism promotion based on scene experience,so as to pave the way for subsequent user research and design practice.On this basis,the author follows the principle of objectivity and communication,and with the help of observation and research methods commonly used in tourism,investigates the tourism,promotion status and target users of Jiaoshan stele forest,sums up the user behavior orientation and experience purpose of Jiaoshan stele forest tourism promotion,and clarifies the experience needs of target users.Based on the scene experience,VR technology research and user survey of Jiaoshan stele forest,the design strategies of creating scene atmosphere by space representation,displaying seasonal characteristics by time crossing,stimulating emotional identity by history tracing and interactive experience of game entertainment guidance are determined.The overall design of Jiaoshan stele forest VR tourism promotion system is guided by this strategy,and the system framework and function,display content and information are determined Architecture and user behavior process design.With the help of insta 360 onex to collect the panoramic view of Jiaoshan stele forest,the whole system is produced and output through unity 3D engine,and finally the VR tourism promotion system based on PC is released.Through the usability test and user experience effect Intention Evaluation of the system,it shows that the system has a good performance in interaction,cognition,emotion and sensory experience,and can improve the user’s field travel intention.The research and implementation of Jiaoshan stele forest VR tourism promotion system,from the space,time,history and other dimensions to improve the traditional tourism promotion display is not comprehensive,experience is not in-depth,to meet the needs of users eager to take a panoramic view before traveling,so that the traditional cultural tourist attractions not only stay in the transmission of scenic spot information,but also make the content behind the cultural scenery deeply excavated At the same time,we can feel the profound Chinese culture.With the help of virtual reality technology to achieve cultural heritage tourism destination scene experience related research,is also a theoretical supplement to tourism.