Research On The Immediate Display Design From The Perspective Of Language Games

The exhibition industry of our country has grown with the develop in economic.Both types of industry projects,basic theory and technology have achieved fruitful results,and competition has become increasingly fierce.Under this background,the exhibition industry is also facing its own development bottlenecks.On the one hand,the exhibition form of the exhibition industry is developing towards technology and diversification.More and more exhibition activities have developed from a single operation model to a multi-module integrated operation integrating exhibition spaces,museums,art galleries,and shopping venues,New model.The exhibition concept is shifting from focusing on exhibits as the core object to focusing on the overall space creation and experience shaping.This type of development trend tends to cause excessive attention to the research and use of display functions and display carriers,while ignoring the "people" First,the subjective initiative in the event,the efficiency of the information dissemination in the display,and the purpose and significance of the display activities need to be reconsidered;on the other hand,the media in modern display activities has been washed away by technology,resulting in serious homogeneity,and the audience has some normal technical applications The form has become numb,and pure technology stacking can no longer meet the requirements of visitors.These requirements have begun to be improved on different levels,such as the expectation of more unusual experience or more meaningful and valuable information from the exhibition.Even the humanistic care in the process of participating in the exhibition.Based on the above considerations,the author believes that the exhibition activities should be a comprehensive consideration of the four aspects of display content,display participants,display space and information dissemination.It should be a reasonable use of display language,and effective and innovative development according to different types of display projects expression of the way content is displayed.The main object of the research is that the instant display is a display mode that does not limit the attention to the displayed objects,and has the characteristics of instantaneous communication,concentrated communication,and creative interactive experience.This kind of display mode is currently mostly used in the field of commercial marketing to obtain revenue in a relatively short period of time.It focuses more on the audience can receive information effectively during the participation and have a positive effect on the people,thus the audience’s needs In the process of participation,it was immediately satisfied,and the exhibition organizer also gained the communication benefits brought by the exhibition.Therefore,the research on immediate display design is of great significance for the effective use of display language.The author takes the interdisciplinary and effective display of the role of language as a research perspective to cut in,based on Wittgenstein’s later philosophy of language "language game" as the theoretical basis,by extracting the available opinions of language games,and introducing instant display for theory Cross-integration,constructing the organizational structure of real-time display design under the language game,through the application analysis of the integrated structure of the two,constructing the design strategy of immediate display which is specific to audience psychology,display components,language game in immediate display Analyzing the core elements of the core performance level in the language game,which of instant display under the language game,and formulate the three core elements of instant audience response,instant information dissemination,and instant effect of display activities,so that it can be based on the previous inefficient connection of design concepts.It is gradually led to an efficient and connected design.When paying attention to functions,spaces and facilities,the audience can also be considered,making the display communication and display services more effective and accurate.The research includes seven parts— introduction,overview of related theories,organizational structure and core elements of instant display design guided by language game theory,application analysis of instant display design under language game theory,and language game theory.The principles and strategies of the real-time display design,the demonstration of the real-time display design under the language game theory,the seven parts of the conclusion and the prospect are successively expanded,and they are gradually discussed in depth.In the research of theoretical content,the author mainly adopts literature research and interdisciplinary methods to comb and connect concepts.At the same time,the author uses deductive method to analyze the logical relationship between language games and instant display,and apply research.Research,case analysis,comparative analysis and other methods are used to support the organization structure of the thesis,so as to provide a reliable and effective reference basis for the research of this topic.The author analyzes the immediate display design from the perspective of language games,summarizes the main points from theory and practice,proposes research basis,analyzes from object to subject,and aims to explore how real-time display can efficiently disseminate information in both directions and how to face high-tech The challenges brought,how to position the display content,and seek more reference directions for the design of display elements,enrich the basic theories of display design,and provide designers with another theory that can be based on when designing.It can also give a feasible path to ognizers,and enhance the image of the organizer in real-time display design.From the social perspective,the research of immediate display can create more value for it,thereby make developments of it.