Research On The Form And Meaning Construction Of Regional Cultural Elements In Xiaogan Tourism Poster Design

With the rapid economic development,people’s enjoyment of material culture and spiritual needs are also increasing.Tourism has gradually become a way of life for people to enjoy life and embrace nature.Tourism poster design is an important medium connecting the tourist city and tourists,condensing the regional cultural elements and presenting them on the screen between square inches,not only can more intuitively convey the local cultural and regional characteristics to tourists,but also play an important role.The publicity role of attracting tourists and guiding tours.Integrating regional cultural elements with the design of tourism posters can also make the design of tourism posters more unique,cultural and folklore.The main purpose of this subject research is to construct the form and meaning of the regional cultural elements in the tourism poster design as the entry point.Through the study of the rich regional cultural resources,analyze and refine the elements that can reflect the regional culture in the tourism poster design,and summarize the regional culture.The way and value of the element’s form and meaning in the tourism poster design,systematic thinking and research on the existing tourism poster design,and expanding the design thinking of the existing tourism poster.This article takes Xiaogan tourism poster design as the main research object,and conducts research on the form and meaning construction of regional cultural elements in Xiaogan tourism poster design.First,it expounds the relationship between Xiaogan’s regional cultural elements and tourism poster design,summarizes the composition of Xiaogan’s regional cultural elements and their unique,cultural and folklore characteristics,and starts from the vivid visual language and unique aesthetics.The design elements in the tourism posters are analyzed and explained in terms of interesting and lively travel stories.Secondly,it conducts theoretical research on the construction of form,the construction of meaning and the fusion of form and meaning of regional cultural elements in the design of tourism posters.Thirdly,according to Xiaogan’s tourism development needs,the value of regional cultural elements in the form and meaning of Xiaogan tourism poster design in Xiaogan tourism poster design is theoretically explored from the aspects of enhancing regional visual recognition,inducing emotional resonance from audiences,shaping regional cultural image,and promoting the development of tourism economy.Finally,based on the previous theoretical research,apply and practice the Xiaogan tourism poster design,clarify the positioning of the tourism poster design,determine the theme and design concept,and especially emphasize the realization of the integration of regional cultural elements and the Xiaogan tourism poster design in the design practice.,Through the integration of regional cultural elements,artistic means and methods,combined with the style of the new era,the Xiaogan tourism posters are constructed and expressed,and the local tourism resources are well publicized and promoted.