Technology·Practice·Society

The Strawberry Music Festival is a new outdoor music live concert that has emerged in recent years.It breaks the cold technical barrier built by digital music,convenes music fans to participate in and creates on-site history,and promotes physical interaction between people.,A new relationship and social relationship are formed.At the same time,it also breaks through the functional limitations of physical space and maintains its presence in cyberspace through media platform broadcasts,online live broadcasts,and music fan groups.In the development of the Strawberry Music Festival,with the continuous embedding of technology,real space and virtual space constantly collide and blend in it.The two are jointly affiliated with the Strawberry Music Festival site,building a new picture of communication.This article considers a new musical phenomenon like Strawberry Music Festival from the perspective of music mediatization.How does it relate to factors such as music,technology,music fans,and industry? As a new musical practice,what kind of social relations does it nurture?In order to solve the above-mentioned problems,this article introduces Stig Hjarvard’s concept of mediatization,and at the same time empirically explains and supplements this concept.The change of music form is undoubtedly closely related to the development of technology.It can be said that the history of music development is also the evolutionary history of media technology.At the same time,the music field also has its own uniqueness.Music itself carries information and constructs human behavior,feelings and communication.In this sense,music itself is a medium that networked complicated relationships between people.Therefore,this article is based on the framework of mediatization,combined with the uniqueness of the music field,and understands music mediatization as three dimensions: technology embedding,practice development and social relationship construction.Looking at the Strawberry Music Festival in this framework,it is not only restricted by the development of technology,but also embedded in the society as a medium.Music mediatization is first characterized as technology embedding.Technology divides the Strawberry Music Festival scene into three forms: the scene in the real space,the scene broadcasted by the media platform and the cloud scene.The three site are conflict and blend,and they together construct the "site" of the Strawberry Music Festival,which combines real and virtual space.Secondly,this new form of composite media constructs a new media practice,which is carried out together in the real and virtual space.Music is staged here,music fans follow the music to carry out body rhythm and games,industries gather here,and communication also develops.Finally,the practice of Strawberry Music Festival continues to strengthen people’s identity conversion from music listeners to social participants in Strawberry Music Festival.People gather in Strawberry Music Festival because of music and then they will flow to another city as it flows between cities.The Strawberry Music Festival calls some people out of the shackles of the digital virtual world,out of their homes,and touching new people,cities and society.The media represented by the Strawberry Music Festival can no longer follow the definition of media in traditional communication studies,that is,information carriers such as newspapers,radio,television,and computers.Therefore,this article turns its attention to Martin Heidegger,trying to get his thoughts on the phenomenological level of media.As a medium,the Strawberry Music Festival is a "hollow" installation with a containment function.It is a medium that communicates the connection between people and the music field.It accommodates the participation of many elements such as technology,music fans,industry,and the city,and has given birth to New social practices connect new social relationships.Starting from this view,the Strawberry Music Festival is constructing and influencing each other elements of social life,affecting the way fans listen to music,and influencing a wider range of culture and society.In this process,it completes mediatization of itself.From the perspective of music mediatization,the Strawberry Music Festival presents a new form of communication,forming new music practice,physical practice and spatial practice.In this process,Strawberry Music Festival is continuously embedded in the daily lives of music fans.Become a part of the social life of music fans.The Strawberry Music Festival is a "window" from which a unique field of music can be glimpsed.In this field,countless practical relationships have been developed around music.Paying attention to the Strawberry Music Festival is actually paying attention to the relationship between people and society generated in the music field.