The Spread Of Chinese Network Literature In South Korea And Its Development Trend Under The Cross Cultural Background

Since ancient times,“Confucius Thought” has been respected as the precious wealth of the Chinese nation.With the enhancement of China’s national strength and the opening of the cultural exchanges,“Confucius and his thoughts” have gradually stepped out of the country,showing the world the essence of Chinese traditional culture which accumulated in its 5000-year history.During this time,China and other countries began to co-operate “Confucius Institutes” to spread Chinese culture overseas.There are more than 500 Confucius institutes were established abroad in the heyday of the development of Confucius Institutes.However,in recent years,the establishment of Confucius institutes has ran into difficulties.In the west,many Confucius Institutes have been closed or even protested.The spread of Chinese culture and the overseas teaching of Chinese have encountered great difficulties.While today,the arrival of the era of we media gives Confucius Institute a ray of life.In the era of we media,especially in recent years,the rise of “Chinese online literature” has not only established a relatively complete “IP industry chain” in China,but also gained a large number of overseas fans after going global,ushering in the high tide of “online literature fever” after “Chinese fever”.In this way,the overseas spread of online literature provides a more suitable means for the spread of Chinese culture and Chinese teaching.In this paper,the author will take South Korea as the research objectto discuss and analyze the spread and audience of Chinese online literature in South Korea under the perspective of cross-cultural,and the Enlightenment of online literature on Chinese teaching and cultural communication,hoping to trigger a more profound thinking of “Chinese online literature and Chinese culture go global hand in hand”.The content of this dissertation in general is divided into the following four parts: the first part is introduction,including research background and significance,literature review,research objects,research methods,and research innovations.The second part is the discussion of the literature development,policy and Internet of South Korea,so as to discuss the rise of China’s online literature in South Korea.The third part is to study the possibility of China’s online literature entering South Korea by discussing the similarities and differences of internet development mechanism between China and South Korea.The fourth part,for materials and questionnaire results collected by the platform,they are conducted respectively on the following four aspects: platform,content,users,and means.The fifth part,combined with the analysis of the fourth part,discusses the enlightenment of Chinese online literature on the establishment of South Korean online literature mechanism,the influence on the cognitive change of the audience and the shaping of China’s image.The sixth part analyzes the problems in the dissemination of online literature in South Korea,and then puts forward suggestions and expectations.