Comparative Study On The Competitiveness Of Film Industry Between China And South Korea(2017-2019)

Movies,as cultural works of art and industrial products with artistic,economic and ideological attributes,on the one hand,reveal the size and strength of the domestic film industry productivity to a certain extent,and also represent the level of the soft power of the country’s culture.Internationally,the recovery of the world economy is weak and the international strategic opportunities are unclear.China’s economy has shifted from a stage of high-speed development to a stage of high-quality development.Various industries have deepened supply-side reform,and industrial development forms have become increasingly complex.After more than ten years of rapid development,China’s film industry has become the world’s second largest film market,which can not be underestimated in terms of market size,but also exposed many shortcomings and deficiencies in the process of development.Korean films,as an indispensable part of Asian films,constantly improve their industrial features and enhance their industrial strength through the optimization of industrial structure,the adjustment of policies and regulations and the enhancement of content production.South Korea and China are geographically adjacent,and their cultures are similar and related.The film industries of China and South Korea are observed from the same perspective,and the development process of South Korea’s film industry is plotted with objective industrial data as the coordinate,and the shortcomings of China’s film industry are examined with South Korea as the "mirror".This paper combed the sino-south Korean film industry development course,the two countries to China and South Korea film industry the development of their respective characteristics and present situation analysis,on this basis,try to transform optimization predecessors’ film industry international competitiveness evaluation system,choose the appropriate measurement indicators,using film market objective data,through the analytic hierarchy process(ahp),combines quantitative research and qualitative research.Then,by comparing the competitiveness of the film industry of China and South Korea,this paper evaluates the competitiveness of the film industry of China and South Korea,and analyzes the development situation of the film industry of China and South Korea at the present stage.Finally,the article through the investigation in the process of developing the film industry in our country the present stage of the construction of infrastructure is weak,lack of competitive overseas,movies,small and medium enterprises financing difficulties,lack of professional talents cultivation pattern and film products,such as disease and lack of development problems,combining with Michael porter’s competitive strategy theory,from the lowest total cost,product differentiation,and focus on the target strategy put forward optimization strategy of film industry in China,and provide feasible Suggestions for the healthy growth of the film industry.