Research On The Cultural Communication Of Guangxi Yongju

Guangxi as one of the four major drama,after nearly 200 years of development,brilliant also silent,is the past local people familiar with the drama,has been spread to overseas,by people praise.Under the Nanning Municipal Government’s active declaration,2008 Yong Drama was listed as a national intangible cultural heritage,it integrates a variety of folk culture and art in the Han Zhuang settlement,has its own unique style.Combined with the relevant knowledge of communication,using literature analysis and field investigation method,with the current communication environment and mainstream culture as the background,the Yong drama cultural communication for a systematic and comprehensive analysis and research.First of all,go deep into the culture and living space of Nanning Drama to obtain relatively real information,analyze and sort out the status quo of cultural communication of Nanning Drama from the perspective of communication subject,communication channel and audience,and clarify its communication activities.Secondly,on the basis of the status quo of cultural communication of Yong Drama,combined with the background of the impact of the current emerging culture and new media,the paper discusses the communication dilemma that Yong Drama is currently facing,such as the lack of the main body of communication,the change of opera cultural environment,the limited communication effect and the narrow cultural market.Finally,aiming at the existing problems of cultural communication,the paper puts forward the effective communication strategy of Nanning Drama in the new era,and makes multi-angle thinking about it: refine the responsibility of the communication subject,highlight the role of the communication subject by strengthening the function of the government and cultivating the professional talents of Nanning Drama;Insist on the inheritance and innovation of performance content from two aspects of repertoire content and artistic characteristics;With the help of mass media,especially new media,try to promote the deep integration of communication channels with local public facilities,tourist attractions,major festivals and other carriers;Cultivate young audiences with the help of campus drama education and campus drama atmosphere.