Research On The Commercialization Strategy Of Mongolian Theme Film Narratology

Mongolian theme films occupy an important position in the history of Chinese films.From the 1990 s to the present,Mongolian theme films have shown certain commercial characteristics no matter in the creation stage or in the shooting mode.After the reform and opening up,Chinese films have been in the market economy environment,and the films about ethnic minorities have gradually changed from a political and ideological tool to a film with commercial nature,which has both artistic and commercial nature.From the perspective of film narratology,several major narrative strategies in commercial films have been gradually applied by the creators in the creation and production of Mongolian theme films,such as identification narrative,dramatic narrative,moralization narrative,desire narrative and quasi-mythological narrative,which emphasize on the emotional effects of film narrative.The spectacle narrative strategy that focuses on the sensory stimulation effect of the film.These narrative strategies have been used in the various stages of the creation of Mongolian films,which make them have a certain commercial nature.At the same time,it meets the audience’s pleasure of watching movies,as well as the consumption demand of spiritual culture and entertainment,which makes this kind of movies have a certain commercial value and artistic value.In this paper,from the narrative structural arrangement,audio-visual language displayed the unique ethnic colors,and nearly20 years of Mongolian movie theme to illustrate several aspects,from the Angle of film narrative to analyze several big commercial narrative strategies in the above three aspects how to apply in the Mongolian movie creation in recent years,to illustrate the Mongolian film in more than 20 years of commercial properties.