Research On The Image Construction Of Cultural Power In The New Era Based On Cultural Confidence

At the Fifth Plenary Session of the 19 th Central Committee of the party,the paper puts forward the vision and goal of basically realizing socialist modernization by 2035,including "building a cultural power" and "strengthening the soft power of national culture".This is the first time the CPC Central Committee has made clear the specific timetable for building a cultural power.Under this goal,"culture and image" become an important mission.Nowadays,China’s economic development has entered the "new normal",and the corresponding cultural development is in a relatively backward situation.At present,we are still facing the impact of multi-cultural on the mainstream culture,the infiltration of cultural hegemony on ideology,and the problem of Chinese culture difficult to inherit and carry forward.So there are always people singing down China or spreading the theory of China threat.In the new historical background,"aphasia is to be scolded",and to make our own voice and tell Chinese stories well,we must establish a true,comprehensive and three-dimensional Chinese image.This paper uses literature research,interdisciplinary research,the combination of theory and practice and other methods.Guided by the three cores of cultural self-confidence,this paper analyzes the achievements and challenges of the current image construction of cultural power on the basis of combing the relationship between cultural self-confidence and image construction of cultural power,and analyzes the reasons for the challenges from the cultural perspective,and then discusses the feasible path of image construction of cultural power.This paper is divided into four parts.The first part: analyze the related concepts of cultural confidence and cultural power image.First,according to the different definitions of cultural self-confidence in academic circles,the concept explanation is given based on their own understanding.Based on the excellent traditional culture,revolutionary culture and advanced socialist culture,this paper discusses the three core of cultural confidence,which is the starting point of the thesis;secondly,the concept of national image and image of cultural power is explained,and the standard of cultural image is analyzed on this basis,which lays a solid theoretical foundation for the study of this paper.The second part: discusses the realistic demands of the image construction of cultural power,and deeply expounds the internal logic of cultural self-confidence and the image construction of cultural power in the new era.First of all,it discusses the realistic demands of the image construction of cultural power.From the three aspects of meeting the people’s growing needs for a better life,enhancing the cultural soft power and enhancing the international discourse power,this paper concludes the necessity of constructing the image of a cultural power in the new historical period.Secondly,it expounds the internal logic of cultural self-confidence and image construction of a cultural power.Strengthen cultural self-confidence and create a good national cultural image with profound cultural connotation and full mental state.Establishing an inclusive and innovative national cultural image also helps to strengthen a nation’s cultural self-confidence.The third part: to sort out the current situation of the image construction of cultural power in the new era based on cultural confidence.First,the paper analyzes the achievements of the image construction of cultural power in the new era.The inheritance of Chinese excellent traditional culture enriches the cultural foundation of the image construction of cultural power.The promotion of revolutionary culture condenses the national spirit of the image construction of cultural power.The innovation and development of socialist advanced culture promotes the cultural identity of the image construction of cultural power.Secondly,it discusses many problems faced by the image construction of cultural power.The western multicultural and values have impacted the image construction of China’s cultural power,and the bad thoughts and fluctuating cultural mentality in China have dispelled the image construction of China’s cultural power.These problems are still urgent problems in the process of constructing the image of cultural power.Finally,the paper analyzes the reasons of the problems from the cultural perspective,and provides a feasible way to construct the image of cultural power in the new era.The fourth part: focuses on the path of building the image of a cultural power.That is,in the direction of constructing the image of a cultural power: adhere to the scientific position of Marxism and stick to the main position in the field of ideology;On the consciousness of image construction of cultural power: activate the source of water,grasp the three cores of cultural self-confidence,and build a firm ideological course;In terms of the competitiveness of the image construction of a cultural power,we should consolidate the material foundation and strengthen the institutional guarantee,so as to continuously prosper the cultural cause and cultural industry;On the strategy of building the image of a cultural power: strengthen international exchanges,follow the law of international communication,improve the international influence of the media,tell Chinese stories well,and convey the image of China’s civilization,harmony and openness to the world.So as to show the world a self-confident and self-supporting Chinese cultural image with vitality and advocating openness and inclusiveness.