The Performance Analysis And Enlightenment Of The Continuous M&A Of Great Wall Film And Television

In recent years,the state has been paying increasing attention to the entertainment media industry and has introduced a lot of supportive policies,which has led to the upsurge of mergers and acquisitions in the film and television industry,and the form of mergers and acquisitions has gradually evolved from the original single mergers and acquisitions into continuous mergers and acquisitions,cross-industry mergers and acquisitions.However,it only focuses on the frequency and number of mergers and acquisitions,while ignores the quality of mergers and acquisitions.Whether this form of mergers and acquisitions can improve the performance of enterprises has not been confirmed by the existing research.Based on the above research background,this paper chooses Great Wall Film as a case study company,adopts a variety of analysis methods,and conducts a comprehensive analysis of its impact on performance,hoping to provide some reference for other enterprises to adopt similar approaches in m&a.This paper firstly reviews the research works and theories of continuous mergers and acquisitions by scholars at home and abroad,and meanwhile describes the current situation of the film and television industry and the background of the case,and points out the development strategy of continuous mergers and acquisitions by combing the process of case mergers and acquisitions.Thirdly,this paper adopts the event research method to analyze the short-term financial performance of continuous mergers and acquisitions,and uses relevant financial indicators to analyze the long-term financial performance of continuous mergers and acquisitions,and finds out the factors affecting the performance of continuous mergers and acquisitions in combination with the main development strategies of Continuous mergers and acquisitions of Great Wall Film and television.Based on the above analysis methods,the continuous m&a behaviors of Great Wall film and television were evaluated to explore whether the continuous m&a strategy of Great Wall Film and television can always make enterprises realize the value creation of positive effects.The research results of this paper show that the Great Wall film and television constantly aggressive mergers and acquisitions to achieve its rapid expansion scale,to achieve the purpose of improving business performance.During this period,the market performance was positive or negative according to the different M&A events,but it was generally not ideal.In the financial performance,except for the slight help to the growth ability,other abilities are the process of continuous deterioration,and the total financial performance is unsatisfactory.On the basis of the above,the author gives the following Suggestions:before the MERGER and acquisition,the motivation should be clearly defined,and the main business segment should be clearly positioned;In m&a,we should guard against m&a risks and make proper use of performance commitment.The integration of resources should be strengthened after the merger.At the same time,we should also pay attention to the development of the main business of the enterprise itself,not completely rely on the development of capital operations.