| From the perspective of international communication,as a product of the micro-age,micro-anime is sweeping the world with its unique charm and communication advantages.However,due to the different historical and cultural backgrounds,the audiences have different cognitive understandings.This difference also directly affects the audience’s acceptance of micro-anime.Emotional melting is an effective way to effectively shorten the distance between the two parties and promote the audience to understand and accept the works.It can promote the international dissemination of Chinese micro-anime.However,as an abstract concept,emotion is difficult to describe intuitively.In the micro-anime works,it can only be visualized with the help of audio-visual language combined with sound and painting.How to combine internal emotions with external metaphors to construct effective emotional discourse and obtain good communication effects is obviously an important issue in the study of micro-anime communication.Generally speaking,emotional discourse is a symbolic system that indicates and expresses emotions.It is also a means of persuasion.It can quickly gain the attention of the audience,penetrate the audience’s inner world,and stimulate the audience to have emotional resonance.Emotional discourse can be briefly divided into affection,friendship,love,etc.,or joy,anger,sorrow,fear,etc.,which can give the audience psychological relief and spiritual satisfaction while expressing the voice of the creator,so as to realize the dissemination effect of the work and enhance its social function.Obviously,the construction of emotional discourse will provide new ideas and help for the international dissemination of Chinese micro-anime,and the study of the construction of emotional discourse of micro-anime can also make micro-anime gradually become an audience that meets the emotional needs of audiences,affects their values,lifestyles and even An important means of cultural consumption preferences.Based on the theory of multimodal discourse-related theory,this dissertation conducts discourse analysis and discussion with Chinese micro-anime as the research text.In the first chapter,the introduction explains the background,significance,method and innovation of the research topic,and sorts out the literature at home and abroad.The second chapter mainly introduces related theories and core concepts,and made a brief analysis of the advantages of micro-animation in international communication.The third chapter starts with the production of emotional discourse in micro-anime,and analyzes the important factors,mobilization mechanism,transmission methods and fields that affect emotional discourse production.Secondly,based on the theoretical framework of multimodal discourse analysis,the text mode,image mode and sound mode of micro-anime are discussed.The different emotional effects of the three modes are summarized,including the emotional transmission of the text mode,the emotional metaphor of the image mode,and the emotional synesthesia effect of the sound mode,and analyzes the intrinsic relevance of different modalities in constructing emotional discourse.The fourth chapter discusses the function of the construction of emotional discourse in micro-anime,and summarizes the following four main functions: emotional identification function,emotional communication function,emotional mobilization function and emotional experience function.And from the two aspects of topic selection and heterogeneous integration,the value of emotional discourse communication of micro anime was discussed.Based on the above research.Chapter five analyzes the problems existing in the construction of emotional discourse in Chinese micro-anime,including the errors of emotional discourse,the implicit expression of discourse,the rise of individual emotions,the sinking of group emotions and the emotional discourse representational tendency,and combined with the problem,this paper puts forward the methods and measures of how to construct emotional discourse.Finally,the conclusion part summarizes the main results and value of this research on the basis of summarizing the full text,and expounds the new theoretical perspective and research space provided by multimodal discourse analysis for the study of film and television cultural communication. |
