Calendar And Modern Female Image

The word calendar was first seen in the 22 nd year of Guangxu in Qing Dynasty(1896),and it appeared in the picture of "Shanghai Jingkai color picture Chinese and Western calendar" presented by "Lu Song Fortune Lottery." The new type of painting,the month card formed by the combination of traditional woodblock prints and Western paintings,has the functions of new year pictures,advertisements,and calendars.It has played an important role in modern Chinese history.Before 1920,the main image of the layout was more diverse,but with the development of the month card,the majority of the main image has become women,and the month card new year is also called the beauty month card.The female images in the late Qing Dynasty and the early Republic of China have no fashion changes and have a dull look.However,in the further development of the month card,the female image began to appear on the main page of the month card.The development of the female image and the month card advertising painting showed an overall.The trend of attaching importance to the ontology of women’s images and not paying attention to it again shows its unique characteristics.As a product of the combination of Chinese and Western,female images change with the rise and fall of generations,and are attached to the male aesthetic.It is commercial advertisements,but female images are heavier than widely advertised.The choice of the female surname image is a group selected by the painter’s self-selection,looking for a collective fantasy or "image" reflected by this group.The use of the monthly female image sets reflects the changes of female images in the society and hides the true ideas of the image creators about women.However,it records and witnesses the changes of female images in the form of image narrative,which has led to changes in aesthetic trends.The female images depicted by the painter are also constantly changing the female images of modern times,which are mainly manifested in the changes of external clothing and the reconstruction of internal psychology.The Monthly Brand endows female images with specific symbolic values,conveys cultural information beyond the commodity itself,reshapes and repositions modern female images,and completes the transformation of female images from consumers to consumers.