| Hengzhou Kiln began in the Mid-Tang Dynasty,flourished in the Five Dynasties,and declined in the Southern Song Dynasty.It has a history of more than a thousand years and has witnessed the rise and fall of the ancient city of Hengzhou.Hengzhou kiln celadon is exquisite in shape,the glaze is blue and green like jade,the decorative patterns are quite elegant,and the artistic attainments are extremely high.The decorative art on the porcelain has given the porcelain a richer artistic life and is known as the survival of Hengyang’s history and culture."Living fossil".However,due to historical reasons such as late archaeology and inadequate protection,it is still unknown in the Chinese ancient porcelain circle,and its popularity is not high.Under the international development trend of economic and cultural integration,how to make good use of this precious cultural resource to integrate traditional cultural resources with modern life is a problem worthy of consideration and research.Nowadays,by extracting traditional decorative patterns,symbols and modeling designs,cultural and creative products that conform to modern aesthetics and are full of novel ideas have become a popular trend in contemporary design.Therefore,for the promotion and development of the cultural economy of Hengzhou kilns,cultural promotion is not enough.It is necessary to discover its unique traditional patterns and visual symbols for innovative decorative pattern product design,and let modern urbanites re-recognize tradition through the power of fashion.,Are willing to use tradition and bring the beauty of traditional culture to real life.This thesis starts from the modern design application research of Chinese traditional decorative patterns,and explores the advantages of traditional Chinese decorative patterns in image construction by analyzing its artistic characteristics,basic commonalities and modern design application fields.It is a Hengzhou kiln with extremely scarce documentation.The innovative design of the decorative pattern provides the cushion and direction.Secondly,through literature review,expert visits,field investigations and other methods,the methods of systematics and typology are used to explore the aesthetic meaning,cultural meaning,and national cultural value behind the decorative patterns of porcelain.Summarize and summarize the subject matter content,composition form,aesthetic meaning,etc.of the decorative patterns,draw a plan view of the decorative patterns,and establish a database of decorative patterns of the Hengzhou kiln;Thirdly,through market research,conduct an audience analysis on the popularity of Hengzhou kiln porcelain and the market of traditional decorative patterns and cultural and creative products,and provide design direction and style positioning for the next innovative design and application of Hengzhou kiln decoration patterns;Fourthly,extract representative decorative patterns and shapes through modern design techniques,and combine contemporary aesthetics and life needs for innovative design practice applications.Efforts to build the Hengyang city cultural brand,enhance people’s awareness of Hengzhou kiln culture,and promote the development of Hengyang’s characteristic cultural industry,thereby bringing both cultural and economic benefits to the Hengyang area. |