Research On The Factors Influencing The Competitiveness Of Korean Cultural Industry

Cultural industry is now an important indicator of a country’s competitiveness.Therefore,it has been widely concerned by all countries around the world.The low investment and high added value of cultural industry can bring great economic benefits to a country and add new impetus to the economic development of a country.Therefore,in the 21 st century,the development of national cultural industry is very important for a country.As an early developing country,South Korea’s cultural industry has a certain degree of leadership.Based on the concept of Korean cultural industry,this paper reviews the development process of Korean cultural industry,analyzes the development status of Korean cultural industry with the development data of Korean cultural industry in recent years,including the situation of Korean cultural industry enterprises,the sales situation of Korean cultural industry and the import and export situation of Korean cultural industry,and expounds the advantageous industries in Korean cultural industry.Through the above analysis,we have a preliminary understanding of the competitiveness of Korean cultural industry,and think that Korean cultural industry has a certain competitiveness.Then,this paper uses the empirical method of principal component analysis to explore the influencing factors of Korean cultural industry competitiveness.On the basis of the diamond model,this paper classifies 17 indicators that affect the competitiveness of Korean cultural industry,and divides them into five categories: production factors,demand factors,supporting industry factors,enterprise strategic structure and competition factors,and government factors.However,the information contained in the principal component analysis is comprehensive but complex.This paper adopts the principal component analysis of supervision group Analysis,the original variables and indicators are classified and grouped,which can better name and explain the principal components.On the basis of grouping,the principal component analysis of each group of indicators is carried out based on the data from 2003 to 2017,so as to obtain the principal components of each group of indicators and determine the degree of influence of each variable on the principal components;then the sales volume of Korean cultural industry is taken as the dependent variable,and the factor score of each group of principal components is taken as the independent variable to carry out stepwise regression,and the variables affecting the competitiveness of Korean cultural industry are obtained.Finally,based on the analysis of the composition of Korean cultural industry competitiveness in the third chapter and the empirical analysis of the influencing factors of Korean cultural industry competitiveness in the fourth chapter,this paper analyzes the advantages of Korean cultural industry competitiveness,that is,paying attention to the cultivation of specialized talents,flexible overseas marketing strategies,the common development of related industries and its comprehensive and strong policy support.The development process and experience of Korean cultural industry can provide useful reference for China.