Images Of Fans Characters:An Analysis Of Youth Subculture In The Era Of Social Media

The concept of fandom is short for fans circle,was founded by a group of make track for a star fans,organized and professional spheres of thanks to the rise of social media era social network,fandom groups to quickly gathered in cyber space,has become the most youth groups an integral part of everyday life.The unique cultural scenery that this paper focuses on is the active "fan circle" group in the cyber space.This article to include fandom in the field of vision of research,the youth subculture using online participation observation,case analysis and text analysis,qualitative research methods,such as by observing the operation and characteristics of fandom,trying to interpret fandom source group formation of psychological activity and symbolic language and identity,and to this unique social consequences brought by the subculture and social practice.Fandom popular thanks to the spread of the social media advantage,also with the current media created "media spectacle" inseparable,social media makes the mimicry environment into the public perception of social intermediary,youth groups in the environment facing the social problems for a long time,they put forward the new way of problem solving,it is also the reason of fandom member satisfaction.Through the observation of the fandom group found that this group is a nomad in the cyber space "new tribe" fan group,they will fandom as a relieve anxiety reality,fill the channels of the emotional loneliness,a way of self healing,and members of the virtual company around a circle get pleasure and satisfaction,so fandom,popular network is also stems from a fan psychological needs and behavior change under digital empowerment.The reason why fandom is popular in recent years is precisely because of the appearance of idols,which have become the symbol of fandom group.Under the guidance of this symbol,fandom has gradually developed a self-organization mechanism with clear hierarchy and high division of labor.The unique operation rules also promote the fans group to play a huge role in the network group The symbol is formed under the joint construction of capital and fandom group.The idol represents a perfect image and a symbol of mythical spiritual totem,the fandom group gets the pleasure of constructing symbols on the idols,and explores the boundary of power in the interaction with other fandom groups,and then finds the collective identity through the boundary division of in group and out group.The fandom group projects their subjective judgments on the idols,which enlarges the "divinity" of idols.In addition to the conspiracy between capital and mass media,idols become digital symbols visible in quantitative data.The fandom group is blinded by the "myth" and jumps into the traps of consumerism.However,the figure symbol "Idol" also has its positive significance.Through positive guidance,the fandom group can play a positive role in social governance,national identity and even the interaction between mainstream culture and subculture.Compared with the early youth subculture group,the fandom group does not need a fixed place for activities,can come and go freely in cyberspace,and does not need deliberate style symbols to indicate their subculture identity,which means that the new features of youth subculture in the social media age are: the weakening of style,the mobility of identity and the dissipation of resistance,and cultural practice and there are more possibilities and unknowns.