Research On Haiyang Yangko Communication From The Perspective Of Ritual Communication

The term "ritual view of communication" appears in James Carey’s book "cultural research orientation of communication".His definition of communication is a metaphor of ceremony,and he thinks that communication is a sacred ceremony for groups with the same nature to gather.From the perspective of ritual communication,this paper takes the performance of Haiyang Yangko,a national intangible cultural heritage,as the research object to analyze and interpret its communication process.It is concluded that "Haiyang Yangko" performance is not only the sharing and transmission of information,but also the sharing cultural ceremony between people and villages.The ceremony can enhance the national joint force,which is of great significance in the inheritance and cultural identity of national culture.The author regards the performance of "Haiyang Yangko" as a communication ceremony.Firstly,the author analyzes the main body,environment and carrier in the communication.Among them,the author deconstructs the performance of "Haiyang Yangko" and concludes that the performance of "Haiyang Yangko" has strict requirements in time and space selection,team setting and performance procedures.Secondly,the author puts forward some suggestions on the performance of "Haiyang Yangko" This paper analyzes the function of "Haiyang Yangko" performance,and studies it from the perspective of ritual communication.It concludes that "Haiyang Yangko" performance not only has the function of sharing culture,belief,time and space,but also has the function of community and identity.Then it further analyzes the elements and communication channels of "Haiyang Yangko" ritual communication,and comes to the conclusion of "Haiyang Yangko" The ritual communication of "big Yangko" is faced with such difficulties as the lack of communication subject and the limitation of communication scope.Finally,starting from the local inheritance strategy,the symbolism of symbols and the presentation of communication symbols,this paper discusses the ritual communication strategy of "Haiyang big Yangko".