Research On Anonymous Social Networking And User Psychology

With the rapid development of social networking,social forms are constantly changing,from "acquaintance social networking" to "semi anonymous social networking" and then to "completely anonymous social networking".The social periphery is constantly expanding,and the network interpersonal relationship is constantly extending.The interaction between people not only breaks through the limitation of time and space,but also breaks through the boundary between "familiar" and "unfamiliar",Social networking has become the most important way of communication in the Internet age,and profoundly changes people’s daily life.In the current social context,anonymous social application has been growing steadily in the social market in recent years due to its wide range of users,large number of potential target groups,and great development potential in economic and social benefits.Based on the anonymous social software soul app,this paper explores the behavior and user psychology of online anonymous social groups from the perspective of communication.This paper is divided into five parts.The first part explains the background,purpose,significance and theoretical framework of this study,and puts forward the limitations of the study,so as to lay the foundation for the development of the study;The second part analyzes the current situation of anonymous social interaction and the basic situation of soul app and its users;In the third part,through subjective and objective factors to explore the environmental factors of anonymous social interaction and the psychological needs of users,and through the analysis of the social characteristics of individual self presentation in the anonymous state,to explore the behavior and multiple psychology of users;The fourth part,combined with the current social and cultural background,grasps the changes of interpersonal communication in anonymous social communication from the aspects of social psychology and emotional needs;The fifth part summarizes the problems of anonymous social communication and puts forward the future development ideas.It is found that individuals are influenced by objective environment and individual psychological needs in the process of anonymous social communication.The self presentation in anonymous state has the characteristics of multiple psychology and multiple contradictions.The interpersonal communication in anonymous state is different from that in reality.The intensity of information transmission and the quality of interpersonal communication have declined,And the symbolic characteristics of communication are obvious.Through the research on anonymous social interaction and user psychology,it is helpful for anonymous groups to better participate in social life in the Internet environment,establish a correct view of online social interaction and positive social psychology,so as to avoid personal ineffective social interaction and promote the establishment of a clean and orderly online social environment.