A Study Of The Garage Kits Market And Styling In The Context Of Consumer Psychology

Although a new commodity,the economic benefits of Garage Kits are considerable,making them an integral part of the contemporary cultural and economic market,and a commodity with multiple values as society develops to a certain stage.With the rise of the Garage Kits industry,from its beginnings as a children’s toy to artwork and collectors’ items,many high-end Garage Kits have even emerged as a new financial product in the public eye.Consumer attitudes towards Garage Kits are gradually changing,with more and more designers and artists joining the industry,and the variety of Garage Kits has increased.Based on the current state of the world Garage Kits market,China’s Garage Kits industry is not comparable to that of the United States and Japan,nor is it able to take its place in the international market.However,the Garage Kits market in China has great potential.Firstly,there are many Garage Kits enthusiasts and potential customers.Secondly,there are some excellent Garage Kits companies.For example,POP MART,whose sales reached 142 million yuan in the 2020 Double Eleven,won the top spot in the TMALL toy industry.As a commodity,Garage Kits relies on mass consumption and modern business systems,so this paper combines the characteristics of mass consumption with modern business systems,incorporating consumer psychology theories and examples of successful Garage Kits companies and their products at home and abroad,to synthesize and analyze ways in which the development of China’s Garage Kits industry can be further promoted.The paper is divided into three parts and five chapters in total.The first part is an introduction to the subject of the thesis,mainly describing the origin and development of the Garage Kits,so that consumers can better understand what a Garage Kits is.secondly,it discusses the classification of the Garage Kits,summarizing the types of Garage Kits that exist in the market,so as to further improve the classification system of the Garage Kits in China and deepen consumers’ understanding of the Garage Kits.This will facilitate the further improvement of the Garage Kits classification system in China and deepen consumers’ understanding of Garage Kits.Based on these classifications,the market can be better classified,the preferences of consumers for each type of Garage Kits can be analyzed,and the shortcomings of the product can be identified and improved in time for the overall development of the domestic Garage Kits industry.Finally,the multiple values of Garage Kits are elaborated.The second part is a discussion of the thesis topic,i.e.how to promote the development of the Garage Kits industry in China,which includes the content described in Chapters 3 and 4.Chapter 3 is based on consumer psychology from the perspective of Garage Kits market and buying behavior,mainly using consumption theory to analyze the Garage Kits market and buying behavior.It starts with the analysis of the external influences on the Garage Kits market(cultural values,consumer perceptions,differences in age generations and reference groups),moves on to the internal influences on the Garage Kits market(consumer perceptions)and consumer self-concept,then to the final decisions of consumers and finally to the marketing regulations for the entire Garage Kits market.The analysis is combined with a number of successful cases,and using a theory plus practice model,some suitable paths for the future development of the Garage Kits industry in China are summarized.The fourth chapter focuses on Garage Kits styling from the perspective of consumer psychology,and analyses the design of Garage Kits based on consumer psychology,so as to explore what kind of styling is popular with consumers.This chapter makes use of the case study method to analyze the Garage Kits styling styles of China,the United States and Japan.In the analysis,the advantages of the American and Japanese Garage Kits styling are summarized to provide a good theoretical basis for further improving the Garage Kits styling style system in China.The third part is the last part of the thesis,i.e.Chapter 5.This chapter mainly describes the final mode of Garage Kits after stepping into the market-branding.Since branding can bring benefits to marketers and convenience to consumers,thus achieving a win-win situation,this chapter combines the marketing principles of branding with real-life cases to analyze some of the ways that can make China’s Garage Kits brand gain a foothold in the international market.This chapter combines the marketing principles of branding with real-life examples to analyze some of the ways in which our Garage Kits brand can gain a foothold in international markets.Finally,the combination of what has been mentioned in the article concludes the future of the Garage Kits market.This article analyses the problems of the Chinese Garage Kits market from two perspectives: the inherent properties of Garage Kits and consumer psychology,and organizes solutions based on these problems.It is hoped that these solutions will contribute to the overall development of the Garage Kits industry in China.