Research On The Adaptation And Dissemination Of Literature Classic IP In The New Media Era

The adaptation and dissemination of literary classics is an important problem in the process of its long-term inheritance.The new communication technology in the new media era and the new characteristics of information communication such as"digitalization","entertainment","fragmentation" and "Post Modernization" also have an overall impact on the basic characteristics of social culture.As an important part of social culture,literary classic IP is also bound to be affected by technological transformation.Therefore,how to effectively spread literary classic IP in the era of new media has become an important and practical problem in the field of literature and communication.In this context,the adaptation of literary classic IP has always been a good way for its dissemination and inheritance.The adoption of adaptation can promote the reinterpretation and wide spread of literary classics in different cultural and historical contexts,and can appropriately inject the practical significance and aesthetic connotation of different times,and fuse the cultural significance and artistic value generated by the interaction with the cultural integration of different times.However,it is undeniable that due to the erosion of various complex factors in the current communication environment,there are a large number of poor and even poor adaptations in the market,resulting in people’s constant "talk of Tiger color change" in literary classics adaptation.Therefore,it is necessary to explore the IP adaptation and communication strategies of literary classics,so as to interpret the classics in the new media era,cultural heritage and the creation of new media high-quality works Machine integration,to meet the needs of the current audience,has practical value and long-term significance for the study of literature classic IP in the new media era.The era of new media brings not only technical convenience for IP adaptation of literary classics,but also a great paradox:the problem of infinite prosperity of literary classics on the surface and the lack of connotation after IP adaptation of literary classics with the help of technology and other factors.On the one hand,literary classics,as a huge IP,have great influence,and on the other hand,they have multiple platforms,channels and texts provided by the era of new media.Their influence expands geometrically in various ways,presenting a thriving scene.On the other hand,in the process of IP adaptation of literary classics in the era of new media,"entertainment first" "Consumption first" and other issues are also to a great extent dispelling and reconstructing the cultural value and literary characteristics of literary classic IP itself.Therefore,how to grasp the characteristics of technology and environment in the era of new media to "develop its strengths and reduce its shortness",promote the high-quality adaptation of literary classic IP adaptation,and enhance its communication influence and retain its own spiritual heritage in the era of new media is an important issue of literary classic IP adaptation and communication,which is also the key issue discussed in this paper.In this paper,the literary classic IP《Journey To The West》is selected as the main reasonable,combined with its adaptation in the era of print media,electronic media and new media.《Journey To The West》known as the "super classic IP",has profound literary and cultural connotations and strong communication value.As one of the four masterpieces,its adapted works have a large number and various forms.It has a strong authority,representativeness and typicality for the study of IP adaptation of literary classics.Therefore,it is proposed to use the methods of Documentary Analysis,Case Analysis Method and Interdisciplinary Theory Method.Combining the Theory Of Literature And Art,Communication,Literatureand other disciplines.Through exploring the adaptation of《Journey To The West》in different media times,and from the perspective of media history,it analyzes that with the development of media times,the presentation of adapted works of《Journey To The West》has changed in various aspects,and is composed of The case extends to the whole of literature classic IP,from individuality to generality.In addition,this paper analyzes the driving force of literary classic IP adaptation in the new media era through market,society,connotation,technology and national factors.And in the context of new media,the dissemination of literature classic IP presents new features such as multi platform,multi text,multi carrier,big data,etc.Moreover,this paper analyzes the negative influence of many factors and technical characteristics of the new media era on the IP adaptation of literary classics,which mainly includes:the entertainment generated above the consumption in the process of adaptation,the defocusing of literary classics caused by the new compilation of stories,the literary digestion under the visual colonization,and the breeding of thinking inertia caused by the interpretation of others.Finally,according to the existing problems in the adaptation of literary classic IP,six suggestions are put forward for the adaptation of literary classic IP in the new media era.First,"respect"and "abandon" in content selection.Second,the consideration of economic value and literary value.Thirdly,the balance between elitism and popularization of literature classic IP.Fourth,the combination of educational function and entertainment function.Fifth,glocalization strategy broadens the international vision of communication.In order to promote literary classic IP to obtain more effective adaptations in the new media era,and to make literary classic IP to obtain new life in the new media era.