A Study On The Audio Visual Design Of Hangzhou Dalect

The title of this graduation project is "performance and research of Hangzhou dialect audio-visual design--Taking Hangzhou flavor as an example".From the perspective of visual design and auditory design,the visual transformation of Hangzhou dialect is carried out,combining the culture,voice,text and design of Hangzhou dialect,studying the language art expression presented by the dialect,and promoting the communication of Hangzhou dialect culture.The work extracts the language and culture theory system of Hangzhou dialect,and takes Hangzhou flavor as the creative blueprint.In the continuous creation and practice,combined with the contemporary design development trend,it refines the inner essence of Hangzhou dialect culture,and creates a series of individual representative dialect visual and listening design works.According to this topic,through multi-angle research and multi-channel data summary,to understand the current survival of the dialect,to understand the historical development and evolution of Hangzhou dialect,potential cultural characteristics and unique phonetic characteristics,to understand the reference and development of domestic and foreign dialect design,and to sort out the existence and importance of the dialect in theory;from the perspective of dialect phonetics,to conform to the popularization and not Design without originality.It is a beneficial attempt to build information bridge with graphic presentation language and reduce the barriers between language and text,so that Hangzhou dialect can be seen and heard.On the basis of summing up the experience of dialect works in the current design,combined with my study in graduate school,it is the most important task of this creation to find a design style with rich cultural background that conforms to the aesthetic characteristics of the times for audio-visual design.The literature theory research part of this paper mainly summarizes the historical evolution,status and phonetic vocabulary characteristics of Hangzhou dialect,investigates and summarizes the dialect characteristics of Hangzhou dialect in the field of traditional culture,summarizes and summarizes the Hangzhou dialect from the aspects of art,drama and literature;in the direction of design theory,the author first summarizes the audio-visual design of Hangzhou dialect Theoretical research summary,and focus on the theoretical concept of Hangzhou dialect indialect design,sorting out the theoretical report of symbolic significance,as the theoretical basis of this creation.It is hoped that through the analysis and arrangement of the art theories related to dialects,we can find the corresponding design techniques and performance mechanisms.The report of Hangzhou flavor series design focuses on the analysis of the practical results of the creation to Hangzhou dialect.It mainly focuses on audio-visual design,supplemented by space design.It combines Hangzhou dialect with animation to increase interest.It is the soul of this work to transmit the charm of dialect with visual language.Through the investigation of Hangzhou dialect,we can draw on the dialect’s voice,vocabulary and chapter to form a unique design scheme.In a word,the design needs the image thinking of association,imagination and intuition to disperse.On the basis of imagination,the graduation design logically summarizes dialect and transmits cultural values.