| At present,the global electronic music market is booming.Among them,the Asia-Pacific region,especially China,India,and Southeast Asia,has made great efforts and contributions to drive the development of global electronic music.China’s electronic music culture and related business areas will have Certain development space.As a pioneer of electronic music,disco is unparalleled in inclusiveness.It not only lays the foundation for the development of electronic music,but also brings waves of disco art to people all over the world.The dissertation analyzes and summarizes the electronic music market and audiences related to disco through online and offline survey methods,and relies on the visual expression of this artistic expression to think about the development of disco and related electronic music art culture.First of all,the basic phenomena and problems to be improved of disco visual design are summarized in market research,laying a foundation for the necessity of subject research.Secondly,by analyzing the development history of disco at home and abroad and the artistic and cultural connotation,the distinctive artistic essence and characteristics of disco are summarized,and disco dancing posture is established as the main research and design object of this project.Finally,combining the three problems to be solved in the visual design,the public’s aesthetic preferences,and the essence of disco art,to give disco visualization a unique design form and meaning.In order to extend a deeper cultural connotation,we have actively added traditional Chinese cultural elements,such as round elements,heavy color elements,and traditional Chinese allegorical pattern elements,to present a series of visual designs of disco dancing postures and apply them to modern applications.Express the functional characteristics of its visual design.In the end,this thesis uses a series of visual designs to meet the aesthetic and psychological needs of disco enthusiasts and consumers,in order to stimulate the consumer’s desire to buy,thereby improving its market competitiveness.Combining foreign art with traditional Chinese cultural elements in visual design provides a new design idea and method. |