IP Operation Path Of Characteristic Town With Traditional Culture As The Theme

Traditional culture-themed characteristic towns refer to towns built with traditional culture as the core and reflecting ethnic characteristics and style.The contents of traditional culture include the material,institutional,and spiritual cultural entities and cultural consciousness that existed in the past dynasties.In the context of economic and cultural globalization,it is necessary to focus on traditional cultural theme towns.At present,the construction of characteristic towns faces problems such as homogenization,profit model and sustainable development of cultural ecology.The development of China’s traditional culture still faces the influence of a strong Western culture and diverse contemporary cultures.The emergence and development of new media bring opportunities and challenges to the communication of traditional culture.Characteristic towns can provide a platform for the development of traditional culture.Against this background,it is necessary to focus on traditional cultural theme towns.The first is based on the current development dilemma of China’s characteristic towns and the requirement of inheriting excellent traditional culture.The second is that the flow and originality of IP can fully activate our traditional culture.The mature industrial development model of IP can guide the characteristic towns to develop continuously the way.IP is an abbreviation of Intellectual Property(IP).The operation of IP refers more to the development of fans or derivative products to expand the income and industrial chain of certain intellectual property rights.Now IP has begun to break through the conventional cognition to publish the IP form that reflects copyright,and penetrates into more fields,referring to original things with traffic and value.In the process of building a characteristic cultural town,finding and developing a high-quality IP can play a role in refining the town’s culture and condensing the town’s emotions.Studying the IP operation path of traditional cultural theme towns is in line with current social development needs.This article will try to start with the development status and existing problems of traditional cultural theme characteristic towns,discuss the characteristics of traditional culture in characteristic towns and the development model of IP,explain how to use IP to build traditional cultural theme characteristic towns,how Dig and sort out specific traditional cultural IP and commercial development design and how to operate traditional cultural themed characteristic towns.It is hoped that some feasibility suggestions can be put forward for the problems arising in the construction of traditional cultural towns.