Research On The Development Of Yangasha Cultural Industry In Jian’he County

Yangasha is a female character in the Miao people narrative poem "Yang asha" which is spread in the Leigong Mountain area and the Qingshui River basin in the southeast of Guizhou Province.The whole story takes Yangasha as the main clue to the life etiquette in Miao society The marriage,marriage culture,and organization and law system have been integrated into a document,which has condensed into a core symbol in the cultural system of the Miao people in the long-term historical alternation.Yangasha embodies the excellent qualities that the Miao people take pride in,such as freedom and equality,ability to sing and dance,hard work,bravery,and enthusiasm.They follow everything they want and want,and are the perfect female in the eyes of the Miao people.Live concrete image.People’s emotional identity to "Yangasha" gave birth to Yangasha culture,and the cultural content formed with it as the core is an important part of the traditional folk oral narrative cultural system of the Miao people.Under the current strong momentum of the vigorous development of the cultural industry,it as a representative cultural resource has become an important weight for the development of ethnic cultural industry in Jian’he County.Through the blessing of economic means,the excellent traditional folk culture "Yangasha" realized the transformation from cultural resources to cultural capital,and promoting the industrialization of it is also one of the important ways to promote the cultural subject to get rid of poverty and become rich."Yangasha" as a cultural resource with ethnic representativeness and local characteristics,is an important foundation for the industrial transformation and upgrading of Jianhe County,the core area of its cultural heritage,and it is also a place to build an innovative cultural service system and provide people with abundant An important breakthrough in spiritual food.Jianhe County has developed its industry on the basis of fully grasping the connotation of the cultural resources of "Yangasha".Atpresent,it has achieved certain development results in books and plays,cultural festivals,cultural tourism,and cultural symbol application.In the process of industrial development,it also gave full play to its cultural,social,economic and other value influences,which not only set a good moral and cultural vane for the local people,but also prompted some outstanding cultural holders to have visible,The tangible economic benefits have also increased people’s sense of belonging,identity and pride in their own ethnic culture.Yangasha cultural industry is facing some difficulties while it is developing steadily,such as the solidification of industrial development ideas,the fragmentation of development status,the fault-like development of the inheritance subject,and the use of cultural symbols on the surface and generalization.If the cultural industry lacks a sense of crisis in the period of rising development,it will not accidentally enter the bottleneck period.it is particularly necessary to re-understand the cultural resources and industrialization of it.Using SWOT analysis as a thinking it,comprehensive analysis of Yangasha own cultural resources and the dilemmas and opportunities in the industry’s development environment is made to clarify the situation of it cultural industry in relevant competitive markets and the universality of its text content.A comparative analysis of the compatibility perspective of marketability and market environment,thinking about the breakthrough points of the future development path of Yangsha cultural industry.The key is to improve the basic elements of the cultural industry’s development awareness,talent training,and infrastructure.With the goal of building an industry-leading industry,create a representative and ornamental high-quality cultural project.The folk story "Yangasha" came out,and used the story to drive its industrial transformation and upgrading.Then fully excavate various cultural elements that can support and guarantee it Cultural Industry Building,and rationally plan the cultural exhibition area and cultural native area of its industrial development from the perspective of hierarchical development,and promote the industrial cluster development To enhance the influence of industrial brands.