| Throughout the development history of film and television art,every innovation of technology will bring innovation to the film and television industry.In recent years,virtual reality technology has developed rapidly and gradually changed the traditional industry,and it has been gradually applied in the film and television industry.China also proposed in the new generation of artificial intelligence development plan that we should focus on breaking through the virtual object intelligent behavior modeling technology,grasp the advantages of artificial intelligence,and play a certain role in promoting China to achieve an innovative country and a world power in science and technology 。 It is concluded that virtual reality technology plays an important role in the development of the industry in the future.In the next few years,China also encourages the development of virtual reality technology in the cultural film and television industry,promotes content innovation through technological innovation,improves the core competitiveness of the production content of the film and television industry,promotes the transformation and upgrading of the film and television industry,and plays an important role of virtual reality technology as a cutting-edge technology.The combination of virtual reality technology and film and television industry will enrich the form of film expression.Therefore,how to define the influencing factors of the application of virtual reality technology in film and television industry will become an important part of the research in the future,and put forward specific strategies to promote the development of film and television industry,and promote virtual reality technology and film and television industry Deep integration of the industry.This research first develops and designs the test scale for the influencing factors of the application of virtual reality technology in the film and television industry,issues questionnaires and tests the scale,then collates and analyzes the data obtained,and obtains the influencing factors of four dimensions: performance expectation,effort expectation,community influence and convenience conditions;secondly,regression analysis is used to analyze the influencing factors and virtual reality Finally,by using the method of structural equation model,three steps are gradually used to construct the hypothetical model,and test the model fitting degree and finally modify the model.Then virtual reality technology is applied in the film and television industry to construct the influencing factor model,further enriching and developing the influencing factor model.Based on the above research results,the paper puts forward feasible suggestions for the development of the film and television industry.This research further enriches the research angle of virtual reality technology and film and television art theory on the theoretical level;provides some feasible suggestions for VR film creation practice on the practical level,provides practical basis for film creation,promotes the transformation and upgrading of film and television industry,and plays an important role of virtual reality technology as a cutting-edge technology. |
