Research On The Psychology Of Music APP Fans From The Perspective Of Youth Popular Culture

In recent years,the social,spiritual,and cultural life of young people has begun to rejuvenate in the formation of subcultural positions.Music is one of the art forms for people to relax,trust,and relieve stress.Chinese pop music has also developed along with young people′s aesthetic trends.New communication situation.The music app on the phone not only can meet the music needs of people in a timely and convenient way,but also provides a platform for self-expression and socializing.The domestic music APP market has started to grow gradually,and the number of users is increasing.Among them,NetEase Cloud Music has been loved by young people since its inception.Due to over-reliance,many young people have become fans of NetEase Cloud Music.The biggest feature of NetEase Cloud Music is the combination of music and socialization.Users can express themselves and socialize on the platform through song reviews,singing catalogs,favorite things,interaction,chat,etc.,and get emotional resonance in the virtual world.The research first introduces the theoretical basis of music app fans,youth pop culture and other theoretical concepts,and introduces NetEase cloud APP and users;then selects NetEase cloud music and users of this app as research objects,from It accepts aesthetics,music psychology,communication and classic theory of psychology,and uses big data collection and analysis methods to analyze the fan psychology of NetEase cloud music users.Finally,this research combines the basic theory of psychology used in this article with the user experience and the problems that arise,proposes the prospect of NetEase cloud music development,and analyzes the characteristics and solutions of NetEase cloud music applications that propose specific advantages and disadvantages.Through the analysis of this article,the classic theory of psychology is used,combined with communication,to provide a new category of reference for the application of communication psychology in theory and practice.