| Huapo worship is a bridge for people in Guizhong area to explore the relationship between themselves and nature.People express their hopes for the continuation of the child,the epidemic,the auspiciousness,and the happiness of marriage through oral presentations,ritual performances,festivals,and landscape expressions.In order to meet the individual ’s need for a sense of security,repair the gap between generations,adjust the relationship between the individual and the network of relatives,guide the individual to obtain a sense of cultural belonging,gather the centripetal force of the ethnic group,and promote the healthy development of society.This article aims at the current situation of the lack of unique selling points for the "March 3" cultural brand in the central Guizhong area.From a feminist perspective,it presents a field description of the contemporary Hua Po worship in the central Guizhong area,and comprehensively uses the theories of anthropology,psychology and semiotics Analyze the details of the fields and clarify the feasibility of integrating Hua Po worship into the "March 3" cultural brand in the central Guizhong area.First of all,this article starts with the oral expression of contemporary Hua Po worship in Guizhong,and studies the use of Hua Po worship by the public in expressing emotions,exchanging experiences,and educating children.In the research process,the author found that women in the area began to consciously symbolize and use the verbal texts to form the rationale for the social use of the symbols,and self-empowered in the private field to redefine self-worth.As can be seen from the social phenomenon that the “bargaining space” of the bride price has been built by the“the second married woman who gave birth to a child can be seen as the one whichave better fertility in the garden”,we can see the locals have paid more attention to the heir to the economic level.Increasing the importance of the heir is the prerequisite for Hua Po worship to consolidate its social foundation.Secondly,this article studies the expression of life rituals under the worship of Hua Po,and explores the introspection and perception of life in Guizhong people at each specific node.The study found that there are many kinds of life rituals under the worship of Hua Po,including the " Rewarding Hua Po" ritual held after birth,the "Plant General Arrow" ritual held when sick,the "Outing Garden" ritual held when married The "flower-receiving" ritual held at the time of begging for children,the "flower-Separating" ritual held after death,and now the most prevalent one is the "flower-receiving" ritual which target is to pray for the heir.People who have been married for a long time but still can not become pregnant will chose to go to the villages and resort to the Hua Po.It can be seen that fertility difficulties are an increasingly prominent social contradiction in the local area.Thirdly,this article starts from the festival rituals under the worship of Hua Po,looking for the blending point of Hua Po worship and the "March 3" cultural brand in Guizhong.The Hua Po Festival in the Central Guizhou area has two days,"March 3" and "June 6" in solar calendar."March 3" has been built as a folk carnival in Guangxi since 2014.However,the role of the festival is not only carnival,but also the function of communication and catharsis and healing under the ritual.Hua Po worship has a strong social function for the psychological treatment of the people in the festival rituals,so that the people can temporarily disarm their precautions,face themselves frankly,vent their depression in the chest,and soothe the trauma of the soul.Therefore,for the creation of the "March 3" brand,we should not only focus oneconomic benefits,but also use excellent traditional culture to actively build a "Empathetic Field " for the people,injecting them with the power of ethnic culture to help those in need to pass the anxious waiting period after asking for flowers.Finally,the perspective of this article radiates to the cultural landscape under the worship of Hua Po,and analyzes the economic value of the cultural landscape in the daily life of the people.Landscape is a trace left by human beings in natural practice,expressing one’s own reflection on nature and the reflection of practical behavior itself.The landscape cannot stop the symbolic expression of the audience,and the audience can understand the cultural connotation behind the landscape dialogue.The Ao Shan Hua Po Temple in Lai Bin City is an object-like landscape worshiped by Hua Po in the central area of ? ? Guizhong.But in recent years,commercial capital has intervened,and commerciality has almost covered its own fertility implications.The second Hua Po Temple in the scenic area is only a sloppy interception of fragments in the Hua Po text driven by the economy,which has a certain misleading effect on the public’s understanding of the original text.Although the Lingquan Temple in Qionglin showed the original appearance of Hua Po’s text to a great extent,its organization and management had certain deficiencies.Neither of them well symbolizes Hua Po worship.The public often worships private landscapes such as flower arches,flower trees,and sacred terraces,which shows its importance in local people’s life.The flower cult worship in the private sphere did not get a corresponding response when going to the public sphere,which became a major problem for the living inheritance of the local flower cult cult.In response to this problem,this article reiterates the importance of the cultural landscape under the worship of Hua Po,and puts forward the view that "cultural landscape should be positively symbolized" in the process ofbuilding cultural brands.This paper studies contemporary oral expressions,expressions of life rituals,expressions of festival rituals,and landscape expressions of Hua Po worship in the central Guizhong area,explores the reasons why Hua Po worship continues to flourish in the contemporary era,and demonstrates that Hua Po worship is the core of building " Empathetic Field",the " Rewarding Hua Po " and "Flower Lantern-receving" rituals that will be used for artistic processing after the performance of "Impression · Liu Sanjie" will be put into the festival show,and it will have practical significance for the "March 3" cultural branding in the central Guizhong area for local autonomy-governed practice provides new research ideas. |