The Form And Value Research Of Fan Economics In Fashion Communication

Idol culture is developing vigorously in China,which leads to the wave of the entertainment capital and provides the fertile soil for the development of fan economics.With the rapid development of the mobile Internet and social media,fan economics has spread from the entertainment industry to the field of fashion communication.The star-fan economics of taking idols as the core has been the core dynamic of the development of fashion communication at the current time.The fan economics has a positive effect on the development of fashion communication,and develops multiple value.The fan economics promotes the boom of the participation culture,the development of the consumption culture,the awakening of the female’s awareness and initiates the new order of the community transmission.The continuous development of the fan economics provides so many opportunities for the transformation and development of fashion communication.This paper takes the method of literature research to sort out the concepts of the fan economics and the fashion transmission,the fashion media and brands adjust themselves at the start of their marketing development strategies from the consumers,and explores the effects of the fan economics among the fashion communication.This paper learns from the theoretical achievements of the fan economics of western research,combines the cases of domestic fan economics developing in the field of the fashion communication,deeply explores its value reflection of economics,culture and society in fashion communication,and provides some professional contents for the fan economics developing in the field of the fashion communication in order to promote its better development and application.It has some effects on finding out much more achievements.